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BizReport | Social Marketing September 06, 2021

Report: Influencer marketing to surpass $13 billion

The pandemic shuttered many physical stores, caused a loss of jobs, and basically changed the way consumers interact with brands and products. It's also changed the way many brands and marketers spread the word about new services and products. Now,... >>

BizReport | Content Marketing June 18, 2021

How to use creator content to drive app usage

User generated content is not new to the digital space, but with a constant need for fresh content even the largest ad budgets can be challenged. This, according to one expert, is why brands should outsource some content production to... >>

BizReport | Social Marketing December 28, 2020

Top 4 tips to improve influencer marketing strategy

If 2020 has shown only one thing it is this: influencer marketing must become an integral piece of brands' social marketing campaigns. According to data out from Tomoson, brands make about $6.50 for every $1 spent on influencer campaigns. The... >>

BizReport | Social Marketing May 22, 2020

How COVID-19 has halted Influencer marketing - and what to do about it

Over the past 18 months influencer marketing has gone from a new 'let's give this a try' to a full-blown advertising strategy for many brands. But, with the pandemic continuing to rage across the globe, influencer campaigns have all but... >>

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