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BizReport | Social Marketing September 06, 2021

Report: Influencer marketing to surpass $13 billion

The pandemic shuttered many physical stores, caused a loss of jobs, and basically changed the way consumers interact with brands and products. It's also changed the way many brands and marketers spread the word about new services and products. Now,... >>

BizReport | Content Marketing June 18, 2021

How to use creator content to drive app usage

User generated content is not new to the digital space, but with a constant need for fresh content even the largest ad budgets can be challenged. This, according to one expert, is why brands should outsource some content production to... >>

BizReport | Social Marketing April 21, 2021

Linqia: 71% of marketers to increase influencer spending

As the number of people on various social media apps - especially Facebook, Instagram, and newcomer TikTok - continues to increase the number of marketers and brands upping their investment in these channels also increases. In fact, according to Linqia's... >>

BizReport | Social Marketing December 28, 2020

Top 4 tips to improve influencer marketing strategy

If 2020 has shown only one thing it is this: influencer marketing must become an integral piece of brands' social marketing campaigns. According to data out from Tomoson, brands make about $6.50 for every $1 spent on influencer campaigns. The... >>

BizReport | Social Marketing August 24, 2020

How to use social to engage

Since businesses and workplaces shuttered in the spring because of the Coronavirus pandemic there has been a strong upsurge in the use of social media. People are using social not only to stay connected with friends or family but to... >>

BizReport | Advertising June 03, 2020

Reports: Subscriptions, product placement, influencer spending up

Three new reports shed light on where advertisers are putting marketing budgets - and where consumers are going to buy. ... >>

BizReport | Social Marketing May 22, 2020

How COVID-19 has halted Influencer marketing - and what to do about it

Over the past 18 months influencer marketing has gone from a new 'let's give this a try' to a full-blown advertising strategy for many brands. But, with the pandemic continuing to rage across the globe, influencer campaigns have all but... >>

BizReport | Social Marketing February 26, 2020

Reports: Growing interest - and abuse - of influencer campaigns

A growing number of brands are pushing ad dollars into the social space, specifically into influencer marketing. That, according to new data out from Linqia which reports that 40% of brands have run or are running at least six influencer... >>

BizReport | Social Marketing August 15, 2019

Study: Influencer marketing skyrockets

Over the past year there has been a surge in sponsored posts on social media, and the bulk of these posts are coming from influencers - those paid or otherwise compensated - for posting about a specific brand's products. Some... >>

BizReport | Social Marketing August 05, 2019

Expert: How 'deepfakes' can harm businesses

Social media and influencer marketing have opened new doors for many brands, making it easier to get a handle on what their core customers like - and what they don't. But, social media isn't free of issues and one of... >>

BizReport | Social Marketing July 29, 2019

Study: 'Finfluencers' costing brands billions

You've heard of influencers but how about 'finfluencers' - i.e. Fake Influencers? It's a relatively new problem for brands in the social space, but one that is already costing billions. According to new data out from CHEQ, about 15% of... >>

BizReport | Social Marketing May 10, 2019

Report: Expect more marketing dollars to head to influencers

Influencer marketing has seen a sharp increase in use over the past 18 months, and brands can expect that to continue. That's a key takeaway from RhythmOne's Influencer Marketing Benchmarks Report. Their data shows that influencer marketing spending increased 2.9x... >>

BizReport | Social Marketing October 19, 2018

Study: Influencers pushing more products

While influencers aren't pushing thousands upon thousands of product dollars, they are beginning to push more purchases. That's the word from new IZEA research which finds that about one-third of social media users have purchased a product because of an... >>

BizReport | Social Marketing April 20, 2018

Top 3 tips to create an influencer marketing strategy

The recent data situation between Facebook and Cambridge Analytics has brought the conversation surrounding consumer privacy to the forefront of many marketing conversations. We asked an digital expert how brands, taking the data concerns brought about into consideration, can create... >>

BizReport | Social Marketing February 08, 2018

Expert: Influencers key in social campaigns

More ad dollars are headed in to social according to several experts, but the social space is increasingly crowded and hard to navigate for many brands. That, according to one expert is where influencers come in. A good influencer can... >>

BizReport | Social Marketing January 25, 2018

Is influencer marketing best done in-house or outsourced?

Influencer marketing is nothing new. Instead, it has evolved. Today's consumers are shunning celebrity endorsement and instead craving an authentic, relatable voice to cut through the din of a commercialized and over-saturated advertising market.The question is - who is best... >>

BizReport | Social Marketing January 05, 2018

How to build a robust social strategy

Social networks have grown to be an important part of any brand's strategy, for both customer service and for social selling. We spoke to a social marketing expert about how brands can improve their social strategy while ensuring social presence... >>

BizReport | Social Marketing December 14, 2017

Marketers should address strategy in maturing influencer economy

The impact of social media influencers on Millennials is significant, outweighing recommendations from family and friends. But, as the influencer economy matures, so influencer marketing strategies must evolve. ... >>

BizReport | Ecommerce archives May 15, 2017

Live web chat popular customer service channel among British shoppers

Shoppers in the UK trust other customers' advice during a purchasing decision more than they do the retailers' or brands', according to a new survey from conversational commerce platform, iAdvize. ... >>

BizReport | Social Marketing May 04, 2017

What brands need to know about the Instagram influencer platform

Last month, engage:BDR launched IconicReach, an Instagram Influencer geared toward helping brands make better connections on the image-based social network. Through the platform, marketers can find relevant influencers using Instagram, and from there better plan campaigns on the social network.... >>

BizReport | Social Marketing January 02, 2017

How to take social media to the next level

In many cases, YouTubers and social media influencers spend their time pushing other brands' merchandise. One brand in the digital space believes this is a mistake, and that these entrepreneurs should be pushing their own products - here's why. ... >>

BizReport | Blogs & Content archives September 05, 2016

Talent agency reveals the cost of influencer endorsement

Internet influencers, celebrities and YouTube personalities are raking in almost $200,000 per sponsored video, according to a talent agency. ... >>

BizReport | Social Marketing August 23, 2016

Millennials most influenced by family online

Millennials are most influenced by their friends and influencers on social media, right? Wrong, according to new research. The younger generation is, in fact, more likely to be influenced by those much closer to them - their family. ... >>

BizReport | Advertising archives August 12, 2016

Shhhhh... brands ask influencers not to reveal commercial arrangements

A new survey of influencers reveals that some brands are asking them to keep their commercial arrangements quiet, something that the FTC actively discourages. ... >>

BizReport | Social Marketing July 26, 2016

Study IDs keys to influencer marketing

When it comes to influencer marketing, honesty is the best quality. That's one takeaway from new Altimeter and TapInfluence data, which indicates that most (71%) of influence marketers cite they're honesty as what brings consumers back to them time after... >>

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