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BizReport | May 18, 2017

Expert: What brands must understand about call data

Click-to-call advertising is on the rise just as mobile usage is, but many businesses still aren't harnessing the power of call data as they could. One expert explains how brands can better use call data. ... >>

BizReport | Advertising archives October 04, 2016

Ad Roundup: New tools for personalization, calling

In today's advertising roundup, new releases from Marketo and DialogTech should help brands better connect with and measure digital campaigns. ... >>

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