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BizReport | Advertising archives October 11, 2018

Brands: How playable ads can increase connection

Playable ads, or games-within-games, are gaining more traction amongst online gamers. They are used to get players further in a game without spending actual money. Here's how brands can capitalize on this format. ... >>

BizReport | Mobile Marketing July 27, 2016

Study: Gamers okay with ads

Gamers are okay with advertising that opens their way to play. That's the takeaway from new data out from Softonic which found that nearly more than half feel in-game ads are relevant to them. ... >>

BizReport | Advertising archives April 07, 2016

Study: Video performing best for game developers

Gamers are high on video. That's the takeaway from a new Unity Technologies report, which indicates video ads are performing the best for game developers. ... >>

BizReport | Advertising archives July 30, 2014

Survey: Gamers don't want interruptions

Don't distract the gamers. That is the takeaway from a new MediaSpike report which found a majority of mobile gamers find that ads served during game breaks are distracting - and unwanted. According to the research even display ads fared... >>

BizReport | Advertising archives July 08, 2014

Top 2 reasons to give game ads a try

With more than 50 games on their platform, with a premium video ad network attached, RockYou is in a unique position to know what is working in the in-game ad space. In Q4 2013, the hub averaged about 300 million... >>

BizReport | Mobile Marketing July 17, 2013

appnext platform offers native content through mobile, apps

Native advertising is pushing into the mobile gaming space with a new platform called appnext. The platform is a social games network which helps users find new games, serving recommendations in 'natural' breaks. ... >>

BizReport | Blogs & Content archives April 17, 2013

Platform upgrade IDs game breakthroughs, offers rewards

Social media isn't just about sharing photos or quippy status updates. Social media is also about gaming, and an upgrade to the MediaBrix platform may help advertisers increase the engagement factor between gamers and their games. ... >>

BizReport | Advertising archives February 28, 2013

Report: Game ads outperforming standard units

Attention advertisers: if you're looking for a higher campaign ROI, don't look to standard units. Look outside of the box and into the game. According to new data out today from MediaBrix both social and mobile game ad units are... >>

BizReport | Blogs & Content archives June 18, 2012

Report: Some gamers skew older

Gamers aren't just getting younger, they're getting older. Literally - at least depending on the method used to play. According to the 2012 PopCap Games Mobile Gaming Research results gamers playing exclusively on tablets are skewing older than those playing... >>

BizReport | Blogs & Content archives June 20, 2011

4 Questions with GSN Digital's Peter Blacklow

Gaming is hot, ask anyone from teenage to middle age. At one time the key gamer demographic was a teenage boy playing war games, but today the average gamer is likely to be a woman in her 30s playing social... >>

BizReport | Blogs & Content archives March 22, 2011

Report sheds light on gamer demographics

Think you don't need to target gamers because gamers don't use your products? False thinking according to a new report from IGN Entertainment and Ipsos Research. The report finds that not only is the gamer demographic growing - but it's... >>

BizReport | Advertising archives October 13, 2010

Playfirst: The difference between male and female gamers

In game advertising is a big part of social marketing lately, but targeting the right consumers with the right message has proven to be more challenging. Why? Because while all gamers enjoy playing, the games they play and the time... >>

BizReport | Ecommerce archives September 21, 2010

Buy Anyware streamlines online checkouts

Global e-business platform Plimus has introduced a new platform which should make it simpler for consumers to buy online. Called Buy Anyware, the platform eliminates the need for virtual storefronts as consumers can buy virtual goods directly from social, gaming... >>

BizReport | Ecommerce archives July 09, 2010

Yahoo taps Offerpal Media for alternative payments

Social gaming developers using Yahoo's Application Platform now have alternatives to cash or credit card based game monetization. The Internet brand has tapped Offerpal Media to power an alternative payments system which should give developers more option in the creation... >>

BizReport | Advertising archives June 22, 2010

Report: 100% of gamers see in-game promos

When it comes to online gaming consumers may be more tuned into the game environment than researchers previously thought. When thinking about product placements on television, most consumers see the soda can or beer bottle but don't really engage. A... >>

BizReport | Research archives June 03, 2010

Are games making consumers smarter?

Yes. That is the take-away from a recent East Carolina University study; the results were presented at the 2010 Games for Health Conference in Boston. Researchers with ECU's Psychophysiology Lab found that people who play online games improved their cognitive... >>

BizReport | Mobile Marketing December 09, 2009

Greystripe launches full-screen mobile ad units for Android

A new release from Greystripe may help mobile marketers better engage the rapidly expanding mobile marketplace. This morning the mobile brand advertising network released its first full-screen mobile advertising units, which can be used with Google's Android platform.... >>

BizReport | Advertising archives September 17, 2009

Japan's gaming audience leaps 28%

If you're looking for a growing, engaged gaming audience look no further than Japan. According to new research from metrics firm comScore Japan's online gaming audience skyrocketed by 28% - nearly one-third - in the past year. This pushes Japan's... >>

BizReport | Research archives August 21, 2009

Study: Gamers gaming to relieve stress

Have you ever wondered why so many consumers are playing online games? The answer may be simpler than you thought: according to a recent study from GSN's consumers are gaming to relieve stress, improve mood and forget about their... >>

BizReport | Blogs & Content archives July 22, 2009

Virtual currency platform introduced by TrialPay

Incentive based ad platform TrialPay is offering even better incentives to consumers - virtual cash for actual purchases. The new platform allows the publishers of social applications, games and virtual worlds to offer consumers 'virtual currency' to consumers in exchange... >>

BizReport | Advertising archives July 02, 2009

EA offers gaming ad advice

If you've wondered about in-game advertising or other forms on video game advertising, but weren't sure where to start, Electronic Arts (EA), one of the largest video game producers out there, could help. This week, the gaming center created a... >>

BizReport | Advertising archives April 07, 2009

Report: Female gaming habits accelerate

A new survey from MI6, a marketing professionals organization, and E-Poll market Research has found a few new trends in gaming that could make or break your next in-game ad campaign.. One of the most interesting finds is that mobiles,... >>

BizReport | Advertising archives January 29, 2009

comScore: Gamers want free plays

With money continuing to be in short supply around the world, gamers are turning to online avenues to get their fix of free game-playing. According to a new report from comScore online gaming increased 42% from December 2007 through December... >>

BizReport | Advertising archives December 16, 2008

How integrating gaming, virtual worlds increases engagement

One back-to-school ad campaign has shown that integrating gaming and virtual worlds with advertising is one way to increase the engagement levels of consumers. School supplies brand Mead utilized Go Fish, a leading digital media company, to integrate their back-to-school... >>

BizReport | Research archives August 22, 2008

ComScore: Germans are becoming gamers

If you're looking for a hot new video segment, look no further than the country of Germany. According to a recent comScore report about 30% of German consumers visited gaming websites in June and 22% played games via their mobiles.... >>

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