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BizReport | Advertising archives December 24, 2012

iProspect: What to look for in 2013

With technology moving faster than ever some businesses are looking for better ways to engage consumers and improve their bottom lines. iProspect believes the three keys to 2013 will be data, social and a possible rival to search giant Google.... >>

BizReport | Research archives December 17, 2012

Report: More shoppers to buy this week

The 2012 holiday season will begin wrapping up this week - the last full week before the Christmas holiday. On average shoppers are expected to spend $900 before Christmas Day and another $200 after the holiday, according to iProspect. And,... >>

BizReport | Social Marketing July 18, 2012

How the 2012 Olympics may boost social media

What a difference two years can make. While many 2010 Winter Olympians Tweeted or Facebooked friends and family during the games, the number of Olympics fans and viewers using social media to follow the games was much smaller than the... >>

BizReport | Search Marketing May 30, 2012

iProspect makes search audits accessible for SMBs

A new service from iProspect may help small and mid-size businesses compete for the search space more proficiently. Called Paid Search Audit service, the platform analyzes paid search campaigns and offers insight to businesses.... >>

BizReport | Social Marketing March 02, 2012

Brands: How to tackle Facebook's Timeline

With just about a month until Facebook's new Timeline goes into effect, brands may be wondering what this means for them. For those who have already made the switch, there isn't a lot of difference - but those small changes... >>

BizReport | Research archives February 06, 2012

Super Bowl Hangover: How people are still engaging with the big game

Twitter and Facebook were buzzing with Super Bowl related stats, questions, observations and ironic comments Sunday night. iProspect reports an average of 10,000 tweets per second during Super Bowl XLVI, breaking the record held by pop star Beyonce's baby announcement.... >>

BizReport | Advertising archives November 15, 2010

iProspect: The right ad combination will increase results

It is understood that online ads work together to increase engagement and purchase intent, but many brands are still struggling to find the right combination. A new report from iProspect and comScore may be the answer these brands need. From... >>

BizReport | Ecommerce archives July 28, 2010

Brands: Site search as important as search engines

No, we're not advising all you ecommerce brands to run out and cancel any paid search campaigns. But a new study from Searchandise Commerce and iProspect indicates that on-site search may be as important as buying keyword campaigns. Researchers found... >>

BizReport | Advertising archives May 12, 2009

iProspect: Search, display ads work closely together

New research shows search and display advertising happily co-existing and even goes so far as to suggest that search can be an alternative response mechanism for display advertising. ... >>

BizReport | Search Marketing June 11, 2007

ROI measurement on the rise among search marketers

iProspect’s "Search Marketer Measurement & Performance Study", conducted by JupiterResearch, has revealed a 9 percent rise in the number of search marketers measuring ROI.... >>