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BizReport | Advertising archives October 13, 2014

Facebook launches ads with hyper-local focus

Facebook has introduced new ads that will make targeting more precise and increase reach by allowing businesses to select a radius in which they want to advertise. ... >>

BizReport | Blogs & Content archives November 15, 2010

Mixpo, Geomentum partner for local video option

One of the big trends leading into 2011 is the local trend. Brands across the United States are trying to better engage consumers in their neighborhoods as well as on a national level. A new partnership may give brands one... >>

BizReport | Ecommerce archives April 20, 2010

Report: Consumer spending goes hyper-local

Local marketers may have a leg up on competitors if they stay local. What do I mean? A new study from indicates that a majority of US consumers spend often within a five mile radius of their home. Ergo,... >>

BizReport | Advertising archives December 02, 2009

Forecast: Geotargeted display ads to reach $1.9 billion

With the rise of consumer mobility, including the use of mobile handsets as well as the increased use of laptop computers, marketers are looking for a more direct way to reaching consumers. Many have found that geographically targeting display ads... >>

BizReport | Research archives November 02, 2009

Hyper-local platform drives retail sales online

A new platform from Goodway Group's online advertising network Beep! Automotive is having an interesting impact on local advertising. The platform, called Direct2Dealer, uses cross-channel advertising to engage and convert consumers. The platform gives local marketers the ability to target... >>