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BizReport | Advertising archives April 24, 2009

Are homepage or domain ads your best bet?

There is some interesting new research out from Compete that could have marketers changing or at least adjusting their media buys. According to the information homepage ads on some sites may not have the best reach; the same can be... >>

BizReport | Advertising archives April 08, 2009

Report: Yahoo portal ads may lead to more conversions

There is an interesting report out from Compete that indicates Yahoo's portal may give marketers the best bang for their (marketing) buck. According to the report consumers who saw a homepage ad on Yahoo.com were twice as likely to make... >>

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