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BizReport | Advertising archives April 08, 2009

Report: Yahoo portal ads may lead to more conversions

There is an interesting report out from Compete that indicates Yahoo's portal may give marketers the best bang for their (marketing) buck. According to the report consumers who saw a homepage ad on Yahoo.com were twice as likely to make... >>

BizReport | Advertising archives January 28, 2009

Facebook launches new engagement ad format

If you wanted to advertise to Facebook members would you a) engage them, b) entertain them or c) both? The answer is c) - polling ads. ... >>

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