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BizReport | Trends & Ideas archives September 27, 2016

Consumers increasingly comfortable with mHealth options

People are becoming a lot more comfortable using a mobile device to manage their health, according to new research from communications firm Ketchum, with more than half using their smartphone to communicate with medical practitioners. ... >>

BizReport | Trends & Ideas archives January 22, 2015

Telehealth: Convenience driving interest in visiting a doctor via video

The convenience of a virtual visit with a doctor, via video, could lead to many switching their medical care to those that are willing to embrace new technology, according to new research from telehealth firm American Well.... >>

BizReport | Advertising archives January 21, 2015

Use Quantified Self data to boost CPG digital ad campaign relevance

Consumers that use Quantified Self tools are much more likely to make a purchase after seeing digital ads than non-users, according to new research from artificial intelligence advertising and marketing solutions firm Rocket Fuel.... >>

BizReport | Research archives April 05, 2012

Three-quarters of small business owners report health problems due to stress at work

New research by insurer Hiscox USA suggests that small business owners should rest-up over Easter as three-quarters report physical and mental ailments as a direct result of stress at work. ... >>

BizReport | Mobile Marketing April 05, 2011

Doctors five times more likely to own a tablet computer

Doctors aren't just prescribing tablets, they're using them, too. A new study from Knowledge Networks found over a quarter of primary care providers now owns a tablet computer. Meanwhile, the American Medical Association launches its first smartphone app and challenges... >>

BizReport | Internet March 25, 2011

Consumers want to interact with their healthcare provider online

Consumers use the Internet to socialize, play, entertain, manage their finances and now, it seems, many would like to manage their healthcare online, too.... >>

BizReport | Mobile Marketing November 16, 2010

500 million mobile health app users by 2015

The long-awaited revolution in mobile healthcare services is on the horizon, according to new research by research2guidance, with apps reaching more than 30% of the estimated 1.4 billion smartphone subscribers worldwide by 2015.... >>

BizReport | Mobile Marketing October 21, 2010

Mobile phones are the new on-the-go health reference

Internet users have long turned to the Internet to search and discuss their health issues. A new survey reveals now it's the turn of mobile phones to play a role in the maintenance and monitoring of a user's wellbeing.... >>

BizReport | Search Marketing July 07, 2008

Women rely on Internet for health information

Two out of three Internet users seek out health information online rather visit the doctor, according to a recent survey by Burst Media, and women are the most prolific searchers in this category. ... >>