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BizReport | Research archives June 07, 2007

Microsoft could "unlock" user identity

Just how anonymous are users online habits? Maybe not as anonymous as they once thought. The question is, is this good for online marketers or not? ... >>

BizReport | Research archives June 05, 2007

Europeans online longer, more often than Americans

Marketers with a good online presence will likely benefit from European users. According to a new study, Europeans go online more often and stay online for longer periods of time than Americans.... >>

BizReport | Advertising archives May 31, 2007

Reach globally via UK media hubs

Advertisers wanting to engage a global audience may want to consider advertising with UK media hubs. That is the indication from a recent comScore survey which reveals that the majority of traffic to UK media websites are from outside the... >>

BizReport | Search Marketing November 02, 2006

Kefta Offers Self-Serve Search

Improved advertising targeting, better landing pages, and other improved marketing elements are the draw behind Kefta’s new self-service personalized ad service platform. The smaller version of Dynamic Targeting is geared for small and medium sized businesses on the web.... >>

BizReport | Blogs & Content archives October 17, 2006

Geotargeting: Next Step In Online Advertising?

Geotargeting is basically a way to regionalize ads on websites, cashing in on people in certain areas with certain available goods. Advertising ski gear to people living in Aspen won’t boost revenue, but advertising ski gear to people in the... >>