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BizReport | Trends & Ideas archives June 09, 2017

Nielsen: Awareness of VR/AR devices more than doubles

As VR and AR software and hardware availability and adoption slowly increases, who are the early adopters and is there a difference between gamers and the regular consumer electronics market. ... >>

BizReport | Advertising archives May 01, 2017

YouTube, on desktop, is the place for game industry advertisers

While the latest IAB report shows that more than half of all digital ad revenue goes on digital ads, a new report from Strike Social that focuses on gamers warns advertisers in the gaming industry that YouTube, and desktop, are... >>

BizReport | Trends & Ideas archives May 17, 2016

eSports now has its own governing body

We have covered eSports over the last few weeks and how it is growing into a major source of entertainment and competition for gaming fans the world over. News this week is that a World eSports Association has now been... >>

BizReport | Trends & Ideas archives April 28, 2014

Nearly half of gamers are women

The image of gaming is changing when it comes to gender. Long gone is the stereotypical image of a teenage boy holed up in a darkened bedroom as the number of women increases to almost half of all U.S. gamers.... >>

BizReport | Trends & Ideas archives July 04, 2013

More women gamers age 18+ than boys age 17 or younger

Two new surveys in the U.K. and U.S. challenge the stereotype of a gamer. No longer is gaming the reserve of greasy teen boys in dark bedrooms, today's gamers hold down well paid jobs, have children of their own, are... >>

BizReport | October 19, 2012

85% of social game players quit after first day

Social game analysis firm Playnomics reveals the short-lived interaction that most gamers have with free-to-play social games and the likelihood of a game developer making money out of them.... >>

BizReport | Ecommerce archives September 14, 2011

Survey reveals importance of Internet for game research, purchase

Online has become the place to go to learn about, research and purchase new game titles, according to new research which suggests that, while traditional point of sale remains an important marketing element, an online campaign is increasingly crucial during... >>

BizReport | Social Marketing May 16, 2011

Brands get their social game on

McDonald's have done it and Lady Gaga is about to do it and, according to a report from eMarketer, many more brands will soon be doing it. Doing what? Tapping into social gaming, that's what.... >>

BizReport | Research archives November 26, 2010

Gaming expected to grow 20%, what brands can do to engage

Whether on social networks, mobile apps or gaming hubs, consumers around the globe are engaging with games. But, unlike the past, most gamers aren't playing solitary games, they are playing branded games in social atmospheres. Not all games are created... >>

BizReport | Research archives June 03, 2010

Are games making consumers smarter?

Yes. That is the take-away from a recent East Carolina University study; the results were presented at the 2010 Games for Health Conference in Boston. Researchers with ECU's Psychophysiology Lab found that people who play online games improved their cognitive... >>

BizReport | Advertising archives February 24, 2010

WildTangent's BrandBoost exchanges virtual goods for viewing ads

Brand marketers are now able to tap into audiences of virtual worlds, massively multiplayer online games and social media games thanks to a new platform launched this week by game-based ad company, WildTangent.... >>

BizReport | Ecommerce archives December 03, 2009

Offerpal launches gaming rewards platform

A new platform and program for virtual goods and currency is just the latest blip on the virtual advertising screen. But, it is also a sign that virtual goods/currency is still growing and still a place where marketers can increase... >>

BizReport | Viral Marketing September 15, 2009

The NPD Group: Gamers value word of mouth above flashy ads

The testimony of a friend or fellow gamer is a more effective driver of game sales than flashy magazine ads or discount coupons, according to a new survey from industry tracker The NPD Group. ... >>

BizReport | Trends & Ideas archives June 03, 2009

ESA releases gaming demographic facts and figures

The popularity of computer and video games is rising and new reports show that not only are the numbers of gamers swelling, but their demographic diversity is broadening, too.... >>

BizReport | Internet May 05, 2009

BIC sponsorship means close shave for gamers

One of the most recognizable brands in the world of men's grooming has become the official sponsor of one of the Internet's premier professional online gaming leagues.... >>

BizReport | Internet January 22, 2009

Is online PC gaming stealing from stores?

While industry commentators talk of rising revenues for the PC gaming industry, a recent report from research firm NPD group showed that retail PC game sales fell again last year. ... >>

BizReport | Research archives October 17, 2008

Gamers evolving into influential audience

More research, this time from IGN Entertainment and Ipsos Media CT, shatters the perceived stereotype of lonely, introvert gamers and finds that, as avid media consumers and early adopters of new technologies and products, they are relied upon by many... >>

BizReport | Trends & Ideas archives October 16, 2008

In-game ads added to Obama campaign

In order to reach the youth of today, presidential candidate Barack Obama is making his presence felt in places where they hang out, in particular in online settings such as Second Life and video games. ... >>

BizReport | October 08, 2008

'Game on' for Google AdSense

When you consider that around 25% of Internet users, over 200 million people, play online games, it's no surprise that Google has decided to move AdSense into the in-game advertising market. ... >>

BizReport | Advertising archives June 18, 2008

Report: In-game ads increase product perception

Here is one really good reason to try out in-game advertising: in-game ads increase the positive perception of a brand. According to a recent report from Nielsen and IGA Worldwide, brand perception increases 61% after seeing an ad in-game. ... >>

BizReport | Research archives April 07, 2008

Study: Gamer demographic complex

If, when your goal is to target gamers, you direct your creative department toward an audience of teenage boys on a diet of takeaway pizza, caffeine and lacking a life away from their computer screen, think again. ... >>

BizReport | Trends & Ideas archives January 23, 2008

Major game title ad-supported, free-to-play

In-game advertising gained momentum in 2007, and Electronic Arts have jumped on the bandwagon with the announcement of a major game title to be distributed as a free-to-play, ad-supported online game later this year.... >>