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BizReport | Research archives July 11, 2007

Women at a loss without web access

The Internet is fast becoming a woman’s best friend and a week without being able to log on would disrupt the lives of many females, according to a recent report from Burst Media.... >>

BizReport | Research archives April 11, 2007

Females account for over half U.S. online population

Over half of the U.S. online population is female, according to new research by eMarketer, and big businesses are developing content and services directed purely at their female audiences.... >>

BizReport | Research archives April 04, 2007

Report: Women watch less online video than men

A new report by eMarketer finds that there are less men online than women, but more men are watching online video.... >>

BizReport | Blogs & Content archives February 28, 2007

"Mommy Blogs" take viewers away from morning television

Women are turning off morning television programming and logging on to blogs.... >>

BizReport | Advertising archives February 22, 2007

Offers create more conversions for direct mailings

All advertising is based on a deal. But in some cases direct mail advertising is falling short by not offering a deal and instead offering information only. A new study indicates this is a wrong path for direct mail marketers.... >>

BizReport | Research archives February 20, 2007

The best financial sites on the web

Financial sites are a great place to find upwardly mobile consumers in search of the next big thing. But is it just upwardly mobile consumers who are likely to visit these sites? And which sites will help advertisers garner the... >>

BizReport | Advertising archives January 25, 2007

Playing The Online Ad Game

Marketers are eyeing casual games sites as the next big advertising arena.... >>

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