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BizReport | Email Marketing May 07, 2013

American Airlines email takes off with abandoned cart trigger program

The creation of an automated abandoned shopping cart trigger email program has proved highly successful for American Airlines with conversion, open, and click-through rates substantially higher than for standard fare sale campaigns. ... >>

BizReport | Email Marketing April 08, 2013

Boost email CTRs with social sharing buttons

The incidence of social sharing buttons in email messages is becoming more and more common, according to the latest research from GetResponse, and for good reason. Email marketers that include social sharing buttons are experiencing far higher click-through rates than... >>

BizReport | Email Marketing April 03, 2013

Email sent late at night generates triple average ROI

Recent analysis from Experian CheetahMail in North America reveals that emails sent late at night not only experience higher open and click-through rates, but also generate triple the overall average return on investment. ... >>

BizReport | Email Marketing March 18, 2013

BlueHornet: 80% delete emails not optimized for mobile

A new report from email marketing firm BlueHornet highlights the necessity for marketers to optimize email for mobile. Those that don't, risk their messages being deleted by users or, worse still, losing that email subscriber altogether.... >>

BizReport | November 28, 2012

Return Path: Majority of spam complaints relate to legitimate emails

Marketers risk being labeled a "spam brand", according to new research from Return Path that found the majority of "this is spam" complaints relate to legitimate emails. The solution? Keep recipient enthusiasm high. ... >>

BizReport | Email Marketing July 18, 2012

Average mobile email performance from UK's top retailers

New research into how the UK's top retailers are performing in mobile marketing messaging across devices reveals significant differences and identifies key issues affecting mobile users' email experience.... >>