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BizReport | Email Marketing September 28, 2021

Report finds more emailers using discounts, incentives to grow lists

As the digital space become more cluttered and walled gardens keep more and more customer data from marketers, many are turning to older forms of marketing to reach a better understanding of their customer base. One key, for many, is... >>

BizReport | Email Marketing September 21, 2021

Study finds renewed interest, investment in email

The granddaddy of digital marketing - email - is getting renewed interest from several sectors. That is a key takeaway from new LiveIntent data. Their researchers are linking this renewed interest in upcoming changes in data collection, usage, and storage... >>

BizReport | Email Marketing September 11, 2020

Expert: How to get emails read faster

According to new data out from the GSMA it can take up to 90 minutes for an email to be read. In some cases, that is just long enough for those 'act fast' messages to run out of redemption time.... >>

BizReport | Email Marketing February 23, 2018

Top 3 tips to use email to build stronger customer relationships

The dearth of advertising tools in the digital marketplace hasn't solved one key issue: building strong customer relationships. As a direct link between you and your audience, the email address allows publishers to establish a personal connection with the audience.... >>

BizReport | Email Marketing December 18, 2017

Top tips for improving subscriber engagement

While we're still in the midst of the holiday shopping season, it's also time to start thinking about how to keep those new email subscribers engaged after the holiday season. One expert offers a few tips for increasing email engagement... >>

BizReport | Email Marketing October 16, 2017

Mid-week emails key for engagement

While sales and events routinely begin on Sunday or Monday, mid-week emails are the messages that find the best engagement. That is a key takeaway from new SendinBlue data. ... >>

BizReport | Email Marketing November 18, 2011

Top 3 tips for integrating social and email for 2011 holidays

Just one week to go before the big Black Friday rush, and then two days later shoppers will be online looking for Cyber Monday deals. Are you ready for that rush? One expert believes integrating social and email messages is... >>

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