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BizReport | Social Marketing May 29, 2020

Reports: Shoppers are buying, social pushing more purchases

Two new reports indicate that while all restrictions surrounding the Coronavirus may not be over, people are ready - and willing - to start shopping again. This could come as a relief to retailers big and small who have been... >>

BizReport | Ecommerce May 26, 2020

How adding emotion into AI can produce better CX

More and more consumers are turning to text and social media to solve customer experience and customer service issues. To help solve issues in a timely manner, many businesses have added Artificial Intelligence to route communications and even solve more... >>

BizReport | Loyalty Marketing May 25, 2020

Study: Digital incentives key to engagement

Americans like their rewards. This has been known throughout the ad industry for decades, but new data out from MasterCard finds that digital rewards are just an important to many consumers as physical rewards. ... >>

BizReport | Ecommerce May 19, 2020

Reports highlight importance of experience

It is no secret that more people are buying more things - from groceries to tennis shoes to gaming equipment - online during the COVID-19 pandemic. But not all merchants, grocers, restauranteurs, or brands are making a great impression -... >>

BizReport | Ecommerce May 18, 2020

Will COVID-19 change shopping habits forever?

Over the past two months global retailers have seen a sharp uptick in buying online as people shelter at home and make fewer trips to physical stores. The question many merchants are asking is how long the uptick will last... >>

BizReport | Advertising May 12, 2020

Study finds consumers want deeper brand connections

Gone are the days when a shopper simply wanted a good product sold at a good value. According to new data they now want connections with their favorite brands, and those connections include giving back to brands. ... >>

BizReport | Internet May 06, 2020

Top 5 tips to up your password game

COVID-19 has changed many things on a global scale from how people work to how they stay in touch with friends and family. One thing that hasn't changed? How hard fraudsters work to steal personal, business, and financial information. Here... >>

BizReport | Advertising May 06, 2020

How COVID-19 is impacting marketers digital security

With World Password Day upcoming this week, we thought it would be interesting to see how brands' digital security is faring in the wake of the COVID-19 pandemic. The bad news? For many businesses, sending workers home to work has... >>

BizReport | Internet May 05, 2020

How consumers are spending time during social distancing

Over the coming week, as more states begin to slowly re-open for business, many expect time spent online to decrease. But while there may be some pull-back as people go back to work or resume pre-lockdown activities, the new 'normal'... >>

BizReport | Ecommerce May 01, 2020

Study finds gap in need for, readiness of digital experiences

While most execs agree that digital experiences are key for consumer engagement, there is a gap in knowing this and actually implementing good digital experiences. That is a key finding from Progress Software's new report which indicates that while most... >>

BizReport | Email Marketing April 27, 2020

Expert: What consumers want in their inbox during pandemic

From promotional messaging to advertising, what consumers want from businesses has changed over the past four weeks. And it will likely change again once the COVID-19 virus is under control and life turns to its 'new normal'. In the meantime,... >>

BizReport | Ecommerce April 24, 2020

Study: Reviews key to shopper engagement

Product reviews continue to be an important part of the customer journey. That is a key takeaway from new Bazaarvoice data which, among other things, shows that 75% of shoppers 'sometimes or always' trust consumer reviews. ... >>

BizReport | Loyalty Marketing April 22, 2020

How to build brand loyalty across devices

With more and more ways for consumers to interact - and buy - from brands it may seem simple enough to improve product ROI. The problem is that many brands either don't have the capability to or the knowledge to... >>

BizReport | Internet April 20, 2020

Reports: How COVID-19 is changing digital space

Brands and consumers continue to grapple with the new-normal that COVID-19 has brought to the globe. From changes in how people are shopping to how brands and marketers are changing marketing strategies, nothing is the same in April 2020 that... >>

BizReport | Advertising April 17, 2020

Brands: How to adapt strategy in midst of COVID-19

According to new data out from Amobee there has been a 40% increase in the consumption of content related to COVID-19 during the wake of the pandemic. In addition, researchers are seeing a 10% increase in advertising opportunities, and an... >>

BizReport | Ecommerce April 16, 2020

Reports: Online purchasing up, so are bill worries

From clothing and accessories to video games and now even groceries, as Americans are told to stay home they are turning to the web to buy both necessary and discretionary items. But that doesn't necessarily mean that spending is up.... >>

BizReport | Research April 07, 2020

Reports: COVID-19 impacting SMBs, travel brands, restaurants

As more consumers tighten their belts because they have been or fear they will be laid off from their work, businesses are also tightening their belts. Some are making plans to cut employee costs, some are looking at small business... >>

BizReport | Ecommerce April 06, 2020

Expert: How to outwit scammers feeding on COVID-19 fears

Scammers selling fake products on the Internet, pretending to be authentic designers and brands, has long been a problem. But over the past few weeks, a new crop of these scammers have put their shingles up all over the web,... >>

BizReport | Content Marketing April 03, 2020

4 video trends for brands to wat ch

As we move fully into the new 'Roaring 20s', one expert believes video will become an even more important tool for marketers and brands to use. This, because consumers' interest in and demand for new, fresh video content continues to... >>

BizReport | Ecommerce March 30, 2020

How to create shoppable content

According to experts about one-third of consumers begin their search for products at Amazon and nearly 20% start with a Google search. This makes it imperative for retailers and merchants to create shoppable content that leads shoppers to their store... >>

BizReport | Ecommerce March 27, 2020

Study: Execs feel they're 'keeping pace' with ecomm

The majority of executives feel their business is keeping up with their competitors and what consumers want in the ecommerce space. That is a key takeaway from Kantar and Profitero's new report. Their 4th annual ecommerce benchmark report does indicate,... >>

BizReport | Internet March 26, 2020

Reports: Unemployment, ecommerce, phishing spiking due to COVID-19

Several early reports are out, warning of big changes to life in the US over the next few months because of the global pandemic, Coronavirus. According to researchers at Ball State, COVID-19 is likely to send unemployment skyrocketing to at... >>

BizReport | Ecommerce March 23, 2020

Poll: SMBs worried about recession

Even before states began shutting down schools and issuing shelter-in-place orders due to the COVID-19 outbreak, small business owners were worried about a recession. Now that many businesses have been shuttered to help stop the spread of the pandemic, SMB... >>

BizReport | Loyalty Marketing March 18, 2020

Expert IDs shopper loyalty connection

Returning customers, especially in Q1, may be more important - and lucrative - that retailers knew. According data out from Cardlytics, returning customers who do not lapse as buyers between the holiday season and Q2 are more likely to make... >>

BizReport | Advertising March 17, 2020

Poll: Even B2B brands need a purpose

Several studies have shown that consumers want to know what brands' stances are on renewable resources to how they support different non-profit causes. New data indicates that businesspeople are just as interested in the purpose of the businesses with whom... >>

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