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BizReport | Email Marketing June 03, 2013

Report: Platform pushes B2C engagement, conversions

New data out from eWayDirect shows their Business-to-Consumer (B2C) marketing automation solution is pushing clients' Return On Ad Spend (ROAS) via email, helping them to increase customer acquisition and increase email list sizes so that the business can push more... >>

BizReport | Ecommerce archives April 29, 2013

Wanted: More profitable customers

Looking ahead through 2013 one thing the majority of businesses are looking for? More profitable consumers. According to new data out from eWayDirect 80% of businesses want more profitable customers while another 33% want 'better qualified' customers. ... >>

BizReport | Advertising archives March 07, 2013

New releases to give brands more insights into purchasing funnel

In the online space matching customers and brands is a hard business. But a new partnership between eWayDirect and Publisher's Clearing House and a new offering from The Search Agency could help brands make faster, smarter customer matches.... >>

BizReport | Advertising archives February 07, 2013

eWayDirect, Selectable Media open doors for brands

Two new releases - in the online and mobile spaces - are set up to help brands better reach engaged and on the go consumers. Here's how:... >>

BizReport | Email Marketing March 18, 2011

3 questions with Neil Rosen of eWayDirect

2011 is being called the Year of Mobile, but simple email is still one of the top performers for online brands. How has email held up over time? And what is new in email that keeps marketers coming back? The... >>

BizReport | Advertising archives March 10, 2010

Tips for better integrated marketing campaigns

Just as in real estate where location is key, in online marketing integration is becoming the new key. Marketers are finding that, rather than focusing only on keywords or video or email they need to integrate email with video and... >>

BizReport | Blogs & Content archives March 08, 2010

Why your content needs a strategy

In the new millennium businesses started branching out with websites and product pages. But along the way, many have forgotten that the Internet isn't just another way to reach consumers; it is a new way to reach out to consumers... >>

BizReport | Ecommerce archives January 12, 2009

One-third online shoppers abandon slow, unreliable websites

Added-value promotions, free shipping and great discounts may well have brought consumers to your website over the 2008 holiday season, but if you can't provide them with 100% uptime, reliability and speed those consumers are likely to abandon their visit.... >>

BizReport | Ecommerce archives December 11, 2008

Email Solution could solve shopping cart abandonment

There's a new solution in town that could help etailers the solve the problem of shopping cart abandonment. Researchers have found that more than $50 billion is lost yearly because shopping carts are abandoned. The eWayDirect platform is an email... >>