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BizReport | Blogs & Content archives March 02, 2012

3 Questions with Martini Media: What brands need to know about e-readers

When e-readers first came on the scene a few years ago the selling point was the ability to carry nearly unlimited amounts of content - specifically books - without 'weighing down' a traveler or commuter. That hasn't changed, and yet... >>

BizReport | Trends & Ideas archives October 07, 2011

15% of Americans own e-reader, 15% more want one

E-readers are becoming increasingly popular with current data putting ownership at 15% of Americans, according to a recent poll by Harris Interactive.... >>

BizReport | Mobile Marketing July 01, 2011

E-reader growth outpaces tablets, preferred by women

New data from Pew Internet reveals e-reader adoption is outpacing tablets. Are those using such devices shunning print publications? Not according to research by Gfk MRI. ... >>

BizReport | Advertising archives June 08, 2011

E-readers - the next ad frontier

The success of Amazon's ad-supported Kindle model, along with the forecast huge rise in Americans owning an e-reader device this year, signal the opening of the next digital ad frontier. ... >>