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BizReport | Ecommerce archives September 26, 2012

Forrester: Facebook will never be a direct sales channel

Forrester Research has released a study showing that very few transactions, for both new and repeat customers, are driven directly by social media links. ... >>

BizReport | Ecommerce archives April 23, 2012

70% of brands rely on discounting to drive direct purchases

Despite the risk of cannibalizing existing sales channels, brands are pushing ahead with investments to sell direct to the public, according to recent research by ecommerce trading solutions firm eCommera. But are they relying too heavily on discounting?... >>

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