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BizReport | Advertising archives April 10, 2014

Etailers: How direct marketing can help you reach goals

With spring in full swing across much of the Northern Hemisphere many retailers are counting on busy summers to fill in revenue gaps and help them get ready for the upcoming holiday season. One expert weighs in on how direct... >>

BizReport | Email Marketing August 20, 2012

BB Direct reveals new direct marketing database of U.S. religious institutions

Businesses looking to target places of worship have had their prayers answered in the form of a new database of Churches by denomination recently released by direct marketing firm BB Direct. ... >>

BizReport | Ecommerce archives April 23, 2012

70% of brands rely on discounting to drive direct purchases

Despite the risk of cannibalizing existing sales channels, brands are pushing ahead with investments to sell direct to the public, according to recent research by ecommerce trading solutions firm eCommera. But are they relying too heavily on discounting?... >>

BizReport | Email Marketing December 02, 2011

Move over email, consumers prefer contact through the post

In almost every category direct mail trumps email as consumers' preferred choice of receiving marketing messages from brands, according to new figures released this month by Epsilon Targeting. ... >>

BizReport | Mobile Marketing October 04, 2011

DMA: Mobile leads growth in digital DM spending

The DMA's "Power of Direct Marketing Report" was released this week and it shows mobile leading the digital pack when it comes to growth in direct marketing spending.... >>

BizReport | Social Marketing January 26, 2010

Marketers moving DM budgets to social media

Among today's marketers, social media marketing is becoming more and more important, with many diverting portions of their direct marketing budgets towards the online channel, according to a new survey of 1,068 marketing professionals around the globe.... >>

BizReport | Advertising archives October 21, 2009

DMA: Over half of ad spending on direct marketing

Do marketers still think direct is best? According to a new report from the Direct Marketing Association it is, with over half of advertising expenditures in the direct realm. Researchers found that, in the US, 54% of advertising is direct... >>

BizReport | Email Marketing August 14, 2009

Five reasons you should be testing email marketing campaigns

There's an easy way to ascertain an email's performance in terms of creative, frequency, content and even deliverability and that's by testing. Yet, according to figures recently released by marketing services firm eROI, just over a third of email marketers... >>

BizReport | Advertising archives December 08, 2008

Forecast: More advertisers will use direct marketing in 2009

In the coming year more and more marketers are going to try reaching out and touching someing directly. According to a forecast from the Direct Marketer's Association, direct marketing efforts will account for just over half (52%) of the entire... >>

BizReport | Mobile Marketing November 04, 2008

Mobile ad recall increases

In times of economic slowdown, advertisers often turn to direct marketing tools to engage consumers at the expense of branding media. A recent report from Limbo and Gfk Technology appears to show that mobile is becoming many marketers' channel of... >>

BizReport | Ecommerce archives September 05, 2008

Study: Willingness to buy is most important factor

Forget about launching an innovative video campaign, dreaming up tie-in offers to draw print readers or television viewers to the web. According to a recent study from Lockard & Wechsler Direct, all of the fancy ad mechanics in the world... >>

BizReport | Research archives August 29, 2008

DMA: Catalogs are still solid publications

With all of the talk about magazines and newspapers losing readership and ad dollars, it seems that one publication type - the catalog - is still going strong. According to a recent report from the Direct Marketers Association (DMA), paper... >>

BizReport | Email Marketing July 17, 2008

Offline takes lion's share of direct marketing budgets

Despite the growing use of digital media in integrated marketing campaigns, traditional offline media still feature highly in terms of direct marketing budget share.... >>

BizReport | Email Marketing July 07, 2008

Study: Personalization for personalization's sake a turn-off

Wowing consumers with your personalization abilities may not be the way to woo them after all. A recent study by a U.S. marketing professor has found that packing too much personalization into consumer communications could be giving them the creeps.... >>

BizReport | Email Marketing July 07, 2008

Email most popular direct response method

A new survey of large U.S. companies has found that email is now the most popular form of direct response media, overtaking traditional methods such as direct mail and inserts.... >>

BizReport | Email Marketing June 06, 2008

Email increases in popularity with direct marketers

Snail mail isn't the best option for direct marketers, or at least it is no longer the most popular. According to a recent survey from Direct Magazine, email has become the most popular contact medium. Just over 70% of those... >>

BizReport | Research archives May 02, 2008

DMA: Web 2.0 links brand and direct marketing

The Direct Marketing Association (DMA) has released a new report that looks at how Web 2.0 is the link between direct marketing and brand. ... >>

BizReport | Advertising archives February 15, 2008

DMA: Auto retailers benefit from direct marketing

It isn't print ads and it isn't the internet. According to a recent Direct Marketing Association (DMA) report, auto retailers benefited most from direct marketing efforts in 2007. According to the report, retailers spent $7.3 billion on direct marketing efforts... >>

BizReport | Research archives April 20, 2007

B2B advertisers prefer direct response

A recent survey indicates that tried and true advertising methods are preferred for business-to-business advertisers. According to research from the Direct Marketers Association, direct response advertising takes up more than 42% of marketing budgets. ... >>

BizReport | Email Marketing March 07, 2007

Email remains only direct marketing channel lacking standardized metrics

A survey of ESPs (e-mail service providers) and mailers has uncovered a disturbing lack of consistency in the core metrics that drive email.... >>

BizReport | Advertising archives February 22, 2007

Offers create more conversions for direct mailings

All advertising is based on a deal. But in some cases direct mail advertising is falling short by not offering a deal and instead offering information only. A new study indicates this is a wrong path for direct mail marketers.... >>

BizReport | Research archives January 19, 2007

Study: Women Read Snail Mail, not E-mail

A simple email message is not the best way to target female consumer. A new study indicates that more women are reading and responding to direct mail than email.... >>

BizReport | Email Marketing October 30, 2006

Direct Marketing To Slow?

Yes and no. A new study out from the Direct Marketing Association (DMA) indicates a growth slowdown could be on the way for direct marketers in the United States. However, direct marketing sales may continue to grow despite the expected... >>