RSS feed Get our RSS feed

News by Topic

BizReport :

Search this site:

14 result(s) displayed (1 - 14):

BizReport | Trends & Ideas archives August 30, 2016

Newspapers go digital but readers continue to pick up a print copy

After going digital-only earlier this year, how has the British newspaper The Independent fared to date? Pretty well, according to the Q2 National Readership Survey Padd figures, but print is not dead. ... >>

BizReport | Advertising archives June 07, 2016

Listeners say ads in podcasts less intrusive than in other digital formats

A new study commissioned by audio on-demand network Wondery reveals that podcast listeners are highly receptive to ads and find them less intrusive than in other digital formats.... >>

BizReport | November 12, 2012

Luxury auto brands shifting TV ad dollars to online video

Luxury auto brands are increasing their use of digital marketing, according to new research from Martini Media, aligning their brands where their audience is spending time. ... >>

BizReport | Ecommerce archives September 06, 2012

Two-thirds of consumers would 'Like' a brand for a 25% saving

The fifth RedPlum Purse String Study has been released by media and marketing services firm Valassis and it reveals that seeking out deals and coupons has become increasingly social and mobile. ... >>

BizReport | Advertising archives July 01, 2011

Advertisers plan to up spend, but not on mobile or digital

Figures released by Advertiser Perceptions show that advertisers are planning on spending more money in the coming 12 months. However, the areas in which they plan to increase advertising spend are somewhat surprising. ... >>

BizReport | Internet March 15, 2011

80% 0-5 year olds use Internet at least once a week

The media habits of children have changed over the years as new technologies embed themselves into their everyday lives. A new report from education non-profit organizations Joan Ganz Cooney Center and Sesame Workshop has found that young children in particular... >>

BizReport | Social Marketing September 17, 2010

Marketing failure par for the course

Digital marketing, and social media in particular, is still in an experimentation phase and marketers shouldn't be afraid of failure. Industry experts are trying to coax marketers to embrace digital and be prepared to make mistakes. ... >>

BizReport | Advertising archives May 25, 2010

Razorfish: 2009 social media, mobile ad spend tiny

Despite social media and mobile use skyrocketing, advertisers are only committing a small amount of their ad spend to the channels, according to new data released by interactive agency, Razorfish.... >>

BizReport | Trends & Ideas archives June 03, 2009

Study: Exhibition industry embraces digital media

A study from The Center for Exhibition Industry Research (CEIR) has found that over half of corporate exhibitors and exhibition management professionals consider digital marketing to be a vital or lead tactic in the execution of live events. ... >>

BizReport | Research archives May 22, 2008

Online consumer magazines attract more readers

Online consumer magazines have seen a rise of over 10% in unique visitors during the first three months of 2008, when compared to last year’s data.... >>

BizReport | Advertising archives May 02, 2007

Out-of-home media spend is up 27%

According to a new report from PQMedia, alternative out-of-home ad campaigns - digital billboards and video ad networks - are working better than marketers had hoped. According to the report, alternative out-of-home media spending jumped to $1.69 billion in 2006... >>

BizReport | Ecommerce archives March 26, 2007

Borders Books breaks from

Borders Books is breaking ties with and going solo by bringing together its bricks and mortar stores with an internet presence all of its own.... >>

BizReport | Advertising archives March 02, 2007

SeeSaw offers digital billboard management tool

Marketers interested in using digital billboards - those signs outside of malls, on taxis, in major metropolitan areas or near the entrances of big-box stores - may get some help in managing their campaigns from a new provider. SeeSaw Networks... >>

BizReport | Research archives February 19, 2007

Top trends for 2007

Everyone had better get comfortable with digital media. That is according to a new trends list from Interpublic Emerging Media Lab. The list indicates that digital innovations are the key for success in business and life in the coming year.... >>