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BizReport | Ecommerce April 06, 2021

Report finds coupon fraud costing merchants $100 million per year

Consumers love coupons, even if those coupons don't apply to their purchases. That is a key takeaway from new Inmar Intelligence data which finds that about half of consumers have either tried using expired coupons or coupons that don't apply... >>

BizReport | Ecommerce archives September 01, 2016

Study: Most affluents are couponers

They may not go to the extremes of the couponers on cable television, but most affluent shoppers (81%) are printing coupons before heading out on shopping trips. ... >>

BizReport | Ecommerce archives May 24, 2016

Expert: Keys for coupon success

At the 11th annual Industry Coupon Conference, experts weighed in on how retailers and brands can best utilize coupons to engage shoppers across the demographic spectrum. The findings? It's about to get personal. Here are four key takeaways. ... >>

BizReport | Ecommerce archives February 29, 2016

How to combat coupon fraud

Coupons continue to be a strong tool for retailers to use both online and offline, but in the digital space, coupon fraud is becoming a bigger problem. ... >>

BizReport | Advertising archives February 03, 2014

Study: Coupons get moms all the time

Coupons - both print and digital - may be more of an influence with women than some brands thought. According to new data nearly all moms are or have been influenced to buy/try new food items because of a coupon.... >>

BizReport | Ecommerce archives May 09, 2013

Study: Couponers pushing product launches

Want your next product launch to have a bit more of a bang? Consider targeting digital coupon users as part of the campaign. That, according to new data out from Coupons.com which indicates that digital coupon users are some of... >>

BizReport | Ecommerce archives April 05, 2012

Study: Digi-couponers shop more, spend more

Brands: wondering why you should bother with digital coupons? Here's why: digital coupon clippers are shopping and buying more products than 'average' shoppers, finds new research. GfK Knowledge studied 200,000 households using digital coupons and found that these households shop... >>

BizReport | Ecommerce archives February 14, 2011

Report: DigiCoupons up 41% Year over Year

The coupon industry continues to soar. According to Coupons.com's recent Trend Report coupon distribution increased by nearly 7% in 2010 with more than 40% growth in coupon redemption. For CPG and retail brands this is a sign that consumers continue... >>

BizReport | Ecommerce archives August 18, 2010

Partnership beams digi-coupons to mobiles

Mall shoppers, pay attention. And, brands, it wouldn't hurt for you to listen, too. A new platform will push digital coupons to consumers' mobile devices while they are shopping. From Shopkick, the app platform shoots digital coupons and offers from... >>

BizReport | Ecommerce archives August 03, 2010

Report: Digital coupons now topping printed

In the last year, according to a new report from Coupons.com, digital coupons have grown 100% as free-standing inserts (i.e. coupons from newspapers) have increased only about 8%. Quite the difference, especially coupled with information that more than $1 billion... >>

BizReport | Advertising archives February 15, 2010

Digital coupon growth outpaces newspaper

It is no secret that the readership of newspapers may be switching to a primarily online readership. Now, news that coupon clipping is also moving online. According to the latest research from Coupons.com for the first time digital coupon growth... >>

BizReport | Ecommerce archives February 11, 2010

Free mobile coupon creation/distribution service launched for retailers

You can't escape the stats and facts currently being reported about mobile marketing and, in particular, mobile coupons. A U.S.-based firm has announced a "first of its kind" service that allows retailers to easily create and distribute mobile and digital... >>

BizReport | Trends & Ideas archives April 03, 2009

Study: Youngsters get hip to coupon clipping

Clipping coupons from newspapers remains a popular activity, and more than 90 million Americans, or 78% of retail shoppers, continue to clip paper coupons. However, younger consumers, seeing the money-saving benefits of coupons, aren't stung with the stigma of using... >>

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