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BizReport | Email Marketing April 22, 2015

Even youngsters say slang in emails is unacceptable

How does the formal or informal tone used in your email marketing campaigns affect the way in which your recipients perceive you? New research from BuzzStream and Fractl reveals all.... >>

BizReport | Advertising archives September 16, 2014

Marketers beware - research your target market or risk stereotyping

Advertising isn't hitting the mark when attempting to portray parents and older generations, new research suggests.... >>

BizReport | Ecommerce archives September 13, 2013

'Visual generation' demands more visual technology for shopping experience

The 18-34 demographic are part of a new and growing generation driven by imagery. According to research conducted by web data firm WeSEE, 40% of consumers age 35 and under have used a mobile device to take a photograph of... >>

BizReport | Research archives December 24, 2009

Putting a microscope to Millenial Hispanics

In the US when it comes to sheer size, the young Hispanic population is the largest demographic out there. According to new information from the Pew Research Center Millenial Hispanics, those between ages 16 and 25, are the largest demographic... >>

BizReport | Social Marketing December 01, 2009

Pingdom: Majority of social sites dominated by women

Since social media became the darling of marketers, much research has been done to discover who uses it and why. Many reports point to women being the more social of the two sexes, and a recent study from Pingdom comes... >>

BizReport | Research archives November 18, 2009

CTAM: Mature Americans active online

Senior citizens in the U.S. are more likely than any other age group to engage in e-commerce activity online, according to new data from the Cable & Telecommunications Association for Marketing (CTAM). ... >>

BizReport | Research archives October 16, 2009

Do you know the difference between young Canadians and Americans?

Demographic targeting, especially for targeting younger consumers, is one of the hottest trends in online advertising. But, did you know that all young adults are not the same? Young Americans feel differently about culture, the environment and even online behaviors... >>

BizReport | Blogs & Content archives October 08, 2009

New girl-centric website already going viral

There is a new place for young females to hang out, and they are flocking there like bees to honey. This week the Suddenly Darling website officially launched as a place for teenage girls and young women to congregate, chat... >>

BizReport | Social Marketing March 30, 2009

Older demographics fastest-growing on Facebook

Facebook is now a hotbed of families and fogeys as older generations flood onto the social network, many forming private family groups with relatives and using family tree applications . ... >>

BizReport | Research archives February 09, 2009

Report: English preferred by US Hispanic consumers

Forget the old idea of adjusting the language of ads targeted to US Hispanic consumers. According to a recent report by Ipsos U.S. Hispanic Omnibus, this demographic is switching between the English and Spanish languages easily and actually prefers (56%)... >>

BizReport | Social Marketing January 28, 2009

Number of adults using social networks quadrupled since 2005

Despite a huge increase in the number of adults using social networking sites, teenagers still dominate, according to recent data released by the Pew Internet & American Life Project.... >>

BizReport | Research archives October 28, 2008

Viacom study redefines youth

Marketers need to take another look at who they're defining as their youth market, according to Viacom Brand Solutions International (VBSI), as people strive to stay younger for longer by continuing the pursuits of their younger years.... >>

BizReport | Advertising archives October 17, 2008

Nielsen: Target power moms for powerful results

Moms are powerful creatures. They feed us, change us and influence all of our decisions as children. New research from The Nielsen Company shows that 'power moms' are even more important, especially to other women. These women are twice as... >>

BizReport | Research archives April 07, 2008

Study: Gamer demographic complex

If, when your goal is to target gamers, you direct your creative department toward an audience of teenage boys on a diet of takeaway pizza, caffeine and lacking a life away from their computer screen, think again. ... >>