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BizReport | Advertising June 23, 2021

Report: Control of data important but misunderstood

The misconceptions of consumer data continue to be prevalent even as more and more consumer say they want control of their personal information. Those are key findings from a new Adswerve report.... >>

BizReport | Advertising June 14, 2021

How to turn big data into actionable insights

Big data can be overwhelming for many businesses, no matter the size. Many will waste their investment in data collection by not having a good strategy to put that data to use for them. But, with data playing an increasingly... >>

BizReport | Internet May 26, 2021

Expert: How data strategy must inform decision making

Data collection is getting much more focus since the beginning of the pandemic as brands hustle to find new ways to interact with consumers. Now that businesses are re-opening, though, it isn't the time to let up on data strategy;... >>

BizReport | Internet March 22, 2021

Study: Marketers relying on data platforms for connection

As more platforms allow consumers to opt out of data collection or simply stop collecting certain types of data, more marketers are in the date when it comes to audience analytics. It's why, according to a new Tealium report, a... >>

BizReport | Advertising March 19, 2021

Study finds competitive analytics still lacking

Knowing how competitors' campaigns are faring continues to be a dark area for many brands and marketers. That is a key takeaway from new BrandTotal data which finds that while 25% of marketing execs agree that competitive analytics helps to... >>

BizReport | Email Marketing March 18, 2021

3 email content pitfalls and how to avoid them

Personalization is key to email engagement, and most consumers say they will only engage with personalized messaging according to reports. Still, many brands struggle with getting personalization right, and many still make common automation mistakes that can turn off shoppers.... >>

BizReport | Advertising March 12, 2021

Top 3 tips to improve data strategy

Understanding how an audience feels is quintessential to meaningfully captivating, engaging, and nurturing that audience. The quest to understand audience sentiment is not new. Brand lift studies have long sought to understand how people feel about a given topic, as... >>

BizReport | Mobile Marketing February 01, 2021

Expert: How the iOS 14 update will impact merchants, brands

Apple's latest updates puts more people in charge of their own data. iOS 14 gives users the ability to opt out of data tracking, which is a good thing for consumers but could shut businesses out of crucial data they... >>

BizReport | Advertising January 12, 2021

4 Data trends to watch in 2021

Changes to privacy laws, an increase in overall digital usage because of the continuing global pandemic, social media connection. These are just a few of the areas advertisers are looking at to help them connect in 2021. Here are four... >>

BizReport | December 11, 2020

4 Data trends to watch in 2021

With more people shopping online and turning to streaming options for entertainment, consumer data has never been more important. Neither has been the protection of consumer and business data in the digital space. Here are 4 data trends to watch... >>

BizReport | Social Marketing November 10, 2020

Expert: How to take back data control

Since The Social Dilemma documentary came out, and since many brands took a step back from social platforms in the wake of social justice issues in the US, many have wondered what is next. How do brands, who have put... >>

BizReport | Internet September 02, 2020

Study: Data age is here but many aren't prepared

Data continues to be a hot-button issue within many businesses, but as more people go online for everything from grocery shopping to news gathering the amount of data continues to exponentially increase. And, according to new data out from Splunk... >>

BizReport | Advertising archives October 23, 2019

Expert: Why targeting isn't always working for brands

Using data to better target advertising to the right consumer is a typical occurrence for most brands and marketers. Yet, many still don't see a return on investment for their efforts. So, is the data wrong? Or is it the... >>

BizReport | Advertising archives October 16, 2019

Study IDs disconnect between retailers, consumers over data

Concerns about data privacy are high in the minds of both consumers and businesses, but there is a disconnect between the two over just how data can or should be collected, stored, and used. That's a key takeaway from new... >>

BizReport | Law & Regulation October 03, 2019

Brands: Why trust goes hand in hand with privacy

According to data out from Akamai most (71%) of consumers have downloaded software to help protect their data online. In addition, Pew finds most (91%) consumers believe they've lost control of how their data is collected and used. This means... >>

BizReport | Advertising archives July 16, 2019

How to unlock the value of data

As the digital space becomes more fractured, and consumers turn to disparate places to find information, it is also becoming harder for brands and marketers to get the right messages to the right consumers are the right time. We asked... >>

BizReport | Advertising archives June 25, 2019

Expert: How data will impact the next 5 years

Data collection and analysis continues to become more important for business success, but consumers continue to worry about data breaches and how their private information is used, leaving many merchants and marketers wondering just what they can, could, or should... >>

BizReport | Advertising archives May 15, 2019

Brands: How to correct a distractive data course

Data is a huge help to businesses. It can help connect them with in-market consumers, create deeper loyalty and connections, and identify new customers. Sometimes, however, data can lead a brand off-course. If that is the case, here are tips... >>

BizReport | Law & Regulation May 08, 2019

How UK brands are adapting a year into GDPR

With the one year anniversary of the EU's GDPR adoption coming up, we wanted to check in to how European businesses are adapting to the changes in how data is collected and used in the online space. According to one... >>

BizReport | Advertising archives December 26, 2018

4 ways data will improve for 2019 marketers

Data continues to be a key ingredient to any marketing campaign. Even with the implementation of GDPR across Europe and its impact on North American brands, data continues to be a strong part of marketers' strategy. Here are four ways... >>

BizReport | Advertising archives December 21, 2018

5 data trends to watch in 2019

As the first anniversary of Europe's GDPR legislation approaches, more and more merchants and brands are upping their data strategy. Here are five data trends that marketers should watch for in the New Year. ... >>

BizReport | Advertising archives December 19, 2018

Expert: How GDPR is impacting the holiday

We're in the midst of the first holiday shopping season since Europe's adoption of GDPR, and it's one of the strongest holiday seasons on record, at least as far as retail numbers go. This strong showing, however, is not an... >>

BizReport | Advertising archives June 25, 2018

Expert: Brands missing mark in data, retargeted campaigns

Recently, the Wall Street Journal released findings of a new study which found, among other things, that consumers are feeling more spammed by brands than ever. This, according to one expert is partially because of the disconnect between brands, consumers,... >>

BizReport | Advertising archives March 07, 2018

How marketers can ID data shortfalls

Data is key to engaging customers, but collecting the data is merely the starting point. From there, marketers must be ready to analyze and integrate data sets, have the right technology to put data to use, and then create systems... >>

BizReport | July 20, 2017

UK consumers prepare to exercise new rights under GDPR

Consumers in the UK are preparing to wield their new rights over personal data that will come into effect with the General Data Protection Regulation in May, 2018, according to research commissioned by analytics specialist SAS. ... >>

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