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BizReport | Internet May 26, 2021

Expert: How data strategy must inform decision making

Data collection is getting much more focus since the beginning of the pandemic as brands hustle to find new ways to interact with consumers. Now that businesses are re-opening, though, it isn't the time to let up on data strategy;... >>

BizReport | Law & Regulation October 03, 2019

Brands: Why trust goes hand in hand with privacy

According to data out from Akamai most (71%) of consumers have downloaded software to help protect their data online. In addition, Pew finds most (91%) consumers believe they've lost control of how their data is collected and used. This means... >>

BizReport | Advertising archives November 15, 2018

Study finds new comfort level for data collection

While some data collection is creepy to consumers, most agree that "some form" of data collection is okay as long as it personalizes the online experience. That's a key takeaway from new Clinch data which shows that nearly two-thirds (64%)... >>

BizReport | Ecommerce archives August 10, 2017

How to use form data to better understand customers

There is much to be learned from consumers' buying patterns and even their social media interests, but many businesses are missing out on using data provided to them by customers through simple things like forms. Here's how advertisers and publishers... >>

BizReport | Advertising archives May 11, 2017

Study: Brands want more data collection now

In a year the General Data Protection Regulation will go into effect in the EU; the GDPR is geared toward unifying data protection for people within the EU. And as the deadline approaches, more businesses believe they need to collect... >>

BizReport | Research archives November 25, 2013

Study: Call centers face data collection, call overload issues

Recent studies have noted that more and more shoppers want to contact their brands of choice via social media. But they're also still calling, and for businesses who use call centers to help with the overflow, that may be a... >>

BizReport | Advertising archives June 24, 2013

How to better analyze, understand location data

As more consumers hit the mobile and PC-based web, advertisers are looking for new and innovative ways to contact and engage those very consumers. Location data is one way some advertisers are making a better impression on shoppers, but for... >>

BizReport | Advertising archives January 03, 2013

Why data is more important than ever for 2013

With the wealth of online data available, most brands should show strong growth through 2013, correct? Not necessarily. While data is readily available many businesses don't have plans in place to capitalize on insights and that is a big problem... >>

BizReport | Advertising archives October 31, 2012

Report: More businesses to use audience data in 2013

Look for more brands to get into the data business in the New Year. Using 'Big Data' to better target content and ads will be a big trend for 2013 according to a new report from eXelate and Digiday. One... >>

BizReport | Advertising archives January 03, 2012

How data collection improvements will impact 2012

Data collection is high on the radar of many marketers as we begin 2012. Proper data collection techniques, transparency and even how to better utilize the data collected online. I recently chatted with Krux Digital's Tom Chavez about trends in... >>

BizReport | Advertising archives December 28, 2011

How to use modeled data to engage online consumers

Using data to better target ads to consumers is not new, but the online environment offers marketers a better way to connect. Using data businesses can segment audience, make correlations between the actions of anonymous users and also target based... >>