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BizReport | Ecommerce archives April 13, 2016

Study: New vs. Returning - Which customer is stronger

There is a lot to be said for the returning customer. Returning customers show loyalty by coming back to a store to shop, returning shoppers spend more because of all those visits, and returning shoppers may tell friends about their... >>

BizReport | Ecommerce archives April 02, 2014

Effective customer acquisition relies on trust, transparency

Companies that respect their customer's privacy and foster trust and transparency will be the most successful, according to new research from the Direct Marketing Association and customer acquisition services provider McDowall. ... >>

BizReport | Advertising archives February 10, 2014

Performance display ads turn viewers into clickers

New research from performance display ad specialists Criteo reveals that click-through rates on such ads are far higher than traditional display ads, while those that click on performance display ads perform 51% more organic search clicks. ... >>

BizReport | Ecommerce archives December 05, 2013

Value of price comparison providers revealed

A study of two prominent retailers by Become Europe reveals the power of indirectly influencing customers' buying habits via price comparison websites. ... >>

BizReport | Social Marketing April 16, 2013

78% of Australian SMB marketers plan increase in social media use

A recent survey in Australia of more than 200 small businesses found that over three-quarters plan to spend more time and energy on social media activity over the coming 12 months. ... >>

BizReport | Mobile Marketing January 30, 2013

Fiksu: 21% rise in cost to acquire new loyal mobile app user

Mobile-app marketing firm Fiksu has released data showing that the cost to acquire a new loyal user rose 21% in December 2012.... >>

BizReport | Internet May 16, 2012

Freemium model works well for online movie, video industry

Over 4 out of 10 consumers have subscribed to a new product or service as a result of being offered a freebie, according to new research from iYogi Insights.... >>

BizReport | Social Marketing May 15, 2012

UK: Facebook tops local directories for SMB customer acquisition

Move over Yellow Pages, there's a new customer acquisition tool at the top of SMB's advertising must-do lists... Facebook.... >>

BizReport | Social Marketing January 20, 2012

75% of marketers to up social media spend in 2012

When social marketing company Wildfire Interactive surveyed 700 marketers across the globe 97% said that social media was of benefit to their business and many intend to increase spending on the channel over the coming year.... >>

BizReport | Social Marketing September 12, 2011

Gallup takes aim at social media myths

Social media isn't great at driving acquisition, but it is good at providing existing engaged customers with the sort of insider information and recommendations that can lead to increased sales via off- and online word of mouth, according to the... >>

BizReport | Ecommerce archives August 02, 2011

Research: Direct mail effective driver of website traffic

Did you know that one of the most effective ways of driving traffic to your website isn't necessarily via a digital inbox but the physical one at the end of a driveway? New research in the UK from loyalty and... >>

BizReport | Ecommerce archives July 28, 2011

Groupon users 'stingy' say participating merchants

Despite nearly two-thirds of merchants making a profit from their Groupon deals campaign, half (49%) won't bother with the channel again, according to a survey by UK-based copywriting boutique Cooper Murphy. ... >>

BizReport | Social Marketing July 27, 2011

Why teens don't 'Like' brands on Facebook

Teens are giving brands on Facebook the cold shoulder, according to a new ethnographic study from digital agency Amaze, but it's not that they don't want to engage, it's just brands haven't approached them in the right way. ... >>

BizReport | Advertising archives July 19, 2011

High demand for Facebook ads pushing up prices

Good news for brands that are active on Facebook. Efficient Frontier's latest Global Digital Marketing Performance Report says their Fan bases will double year-over-year come October. But there's bad news, too.... >>

BizReport | Ecommerce archives October 08, 2010

Buysight focuses on consumer insights

With a name change from Permuto to Buysight, the online platform is ready to focus not just on consumer acquisition and remarketing but on consumer insights. For brands across the web, finding in-market consumers and analyzing their browsing and buying... >>

BizReport | Social Marketing July 09, 2010

Survey: Small businesses find success with social networking

Does social networking have a role to play in the business-to-business world? Absolutely it does, according to new figures released by business workspace solutions firm Regus that show businesses large and small successfully using social networks to find and keep... >>

BizReport | Email Marketing November 19, 2009

Email continues to play large part in small business marketing

Sometimes it seems like the business world is leaving email behind for new channels such as social media and mobile. But, according to new research from email marketing services provider Campaigner, that's not necessarily the case, particularly among small businesses... >>

BizReport | Internet September 24, 2009

Online media outperforms traditional media in customer acquisition

More and more study results point to the increased use of online media compared with traditional due to its measurability and cost-effectiveness. Now, new research from the Fournaise Marketing Group shows that some online channels also outperform traditional media in... >>