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BizReport | Blogs & Content archives April 28, 2010

Study: Content sites make better ad buys

Although brands must diversify when it comes to online ad buys, a new report from the Online Publishers Association indicates that diversifying within one segment - that of original, quality content - is a bigger overall benefit to the marketer.... >>

BizReport | Advertising archives February 22, 2010

Ad network launched for online publications

A new offering from RGM Group gives online marketers more control over ad targeting. The newly launched RGM Alliance is a premium ad network available for over 150 vertically-focused online publications. The network serves ads to more than 46 million... >>

BizReport | Blogs & Content archives February 18, 2010

Nielsen: What consumers will - and won't - pay for content

When it comes to traffic, publishers know that fresh content is the key. Consumers no longer what a tiny soundbite, they want a lot of content and they want it all the time. But, what kind of content is worth... >>

BizReport | Blogs & Content archives January 07, 2010

Is your content worth money?

It is no secret that content draws consumers time and again to a website. Whether a personal blog, branded social page or a news content site, consumers are ravenous for good content. The question is what content is able to... >>

BizReport | Blogs & Content archives December 14, 2009

Newspapers need a new business model

The headline should come as no surprise. Newspapers do need a new business model as marketers continue trying to engage consumers in a more targeted way than placing ads in the local or national dailies. What may be a surprise... >>