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BizReport | Content Marketing November 23, 2021

Expert: What content shoppers are looking for this holiday season

Content has become a larger piece for marketers' strategies during the course of the COVID pandemic. As people avoided crowded malls they turned to digital to find new products, product information, and even brand policies. Here's how brands can turn... >>

BizReport | Content Marketing November 16, 2021

Expert: How content is building loyalty

When it comes to customer loyalty, content may be the key. That is because, since the beginning of the pandemic, more consumers have relied upon digital content to stay in contact with favored brands and to learn about new products... >>

BizReport | Content Marketing October 29, 2021

The Ins and Outs of Content Recommendation

One of the fastest-growing segments of digital advertising is content recommendation. We've known for years that content is king. Content recommendation enables marketers to effectively distribute their content across the Internet. Market leaders Taboola and Outbrain recently went public and... >>

BizReport | Content Marketing October 21, 2021

Expert: Content consumption has changed media buying, how to better strategize

Over the past 18 months more and more content, both video and written, has been consumed digitally. That consumption switch had been happening at a slower rate for years, but the massive shift means many media buyers need to change... >>

BizReport | Content Marketing October 18, 2021

How content consumption is changing media buying

Digital content consumption has dramatically increased over the course of the pandemic, making it more difficult for media buyers to know what and where to buy time. This need to be more nimble and dynamic in media planning, at its... >>

BizReport | Content Marketing August 16, 2021

Expert: Why podcasts shouldn't hit Spotify

There has been a dramatic uptick not only in podcasts created but overall time spent listening to podcasts since the beginning of the pandemic. This upsurge in listening hours has prompted some creators to put their podcasts everywhere, putting podcasts... >>

BizReport | Content Marketing July 09, 2021

Expert: How to make the most of webinars

In 2020, because of the pandemic, many businesses say about 10 years of digital transformation happen in 10 months. From sending employees home to work, to Zoom conferencing, and larger webinar-based trainings, businesses turned to the digital space for connection.... >>

BizReport | Content Marketing November 24, 2020

Top tips to improve quality of branded content

Driving traffic and conversions through branded content has long been a struggle for many, and with more avenues for content opening those struggles have only magnified. Here are a few tips for brands to create better content, that is relevant... >>

BizReport | Advertising September 28, 2020

Forecast: Content Marketing to surge forward in 2021

Although 2020 has not been a great year for content marketers, overall, new data suggests that content marketers could see a strong rebound as the world turns the corner into 2021. Already, with businesses around the globe opening up as... >>

BizReport | Content Marketing July 16, 2020

Study: Content marketing seeing surge

Over the past two years there has been a surge in marketers using content marketing to engage consumers. According to new data out from the ANA from 2017 to 2019 content marketing efforts and budgets increased by 73% on average.... >>

BizReport | Blogs & Content archives December 13, 2018

3 Content Marketing tips for 2019

Marketers and brands can look for content to begin playing a larger than ever role in their endeavors in 2019, making a sound content strategy a must. Here are three content marketing tips to improve strategy just in time for... >>

BizReport | Advertising archives August 15, 2017

Forecast: Content marketing revs to show strong increases

Based on 2016 numbers and the first half of 2017, PQ Media expects content marketing revenue to see continued strong growth. Content marketing revenues reached $28 billion, and for the first half of the year, increased another 14%. ... >>

BizReport | Advertising archives July 07, 2017

Study: Budgets for content marketing to remain steady

While budgets for mobile and social marketing continue to push higher, looking for content marketing to remain steady. That's the word from new GetResponse data. Researchers surveyed marketers from around the globe and nearly all (91.3%) said they expect budgets... >>

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