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BizReport | Advertising archives February 05, 2013

AdChoices logo comes to Facebook

In response to pressure from the ad industry, Facebook will soon introduce the Digital Advertising Alliance's "AdChoices" logo to ads served through Facebook Exchange.... >>

BizReport | Advertising archives June 13, 2012

Microsoft patent proposes serving ads based on body-language

Facebook asks its users, "What's on your mind?". A patent filed by Microsoft could answer that question for you and serve ads matching your mood or body-language. ... >>

BizReport | Law & Regulation April 18, 2012

EU Cookie Law deadline looms but businesses and consumers unprepared

With just weeks before the Information Commissioner's Office imposes the EU Cookie Law studies suggest that many companies don't comply and under a quarter of consumers will opt into cookies.... >>

BizReport | Advertising archives July 26, 2011

TRUSTe: Consumers remain suspicious of online behavorial advertising

Most consumers are now aware of online behavioral advertising, but are they happier to be tracked? A new survey from Internet security firm TRUSTe reveals consumer trust levels and perceptions surrounding online behavioral advertising. ... >>

BizReport | Internet July 27, 2010

KPMG: Dutch least likely to part with cash for content

Many Internet users would rather have their personal data tracked and have advertising placed before them than pay for online content, according to a global survey from KPMG, not least the Dutch. ... >>

BizReport | Internet June 26, 2008

Charter Communications drops invasive consumer tracking plans

When an ISP decided to monitor its user’s activity, using what is known to be an invasive program and lacking a comprehensive opt-out option, they quickly learned how consumers felt about the plan.... >>