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BizReport | Trends & Ideas October 01, 2020

Expert: How brands can engage with shifting consumer needs

Unsurprisingly, COVID-19 has changed how consumers operate. With 2020 came a huge shift in the way consumers shop and communicate with their brands and institutions. Offerings such as BOPIS/BOPAC, contactless delivery, and online ordering are now table stakes for brands... >>

BizReport | Advertising archives July 31, 2014

Consumer engagement with mobile ads on the rise

Consumer engagement with mobile ads in on the increase, according to a new study by xAd and Telmetrics, with many going on to conduct secondary actions. ... >>

BizReport | Advertising archives September 05, 2013

Research reveals consumer attitudes toward Smart TV advertising

Smart TV is making headway, with both consumers and advertisers. New research reveals the power of interactive ads on Smart TV and the positive attitude users have towards ads on their device. ... >>

BizReport | Social Marketing July 26, 2013

Facebook hashtags have little effect on engagement

Hashtags are a powerful discovery tool on Twitter but, according to new research, they have little impact on engagement within the Facebook environment. ... >>

BizReport | Trends & Ideas archives April 09, 2013

What's a consumer's time worth?

If consumers could be paid for taking part in mobile surveys or listening to a sales pitch, how much would they expect to receive? That's a question incentives and engagement firm Parago put to adult American consumers. ... >>

BizReport | Trends & Ideas archives March 25, 2013

Online video primetime same schedule as TV

The popularity of primetime television ad slots is obvious; consumers settling down to an evening on the couch, in front of the box, relaxing with their favorite programming. TubeMogul wanted to know if there was a similar peak period for... >>

BizReport | Social Marketing December 18, 2012

Retail brands on Twitter aren't Tweeting

Would you set up a Freephone number for your customers that was never answered? Then why set up a Twitter account without a strategy and the resources to make it a useful channel? New research from Acquity Group finds brands... >>

BizReport | December 11, 2012

Improve customer engagement with triggered emails

Triggered emails make up a very small proportion of all emails sent by businesses, yet they drive higher open and click-through rates than business-as-usual email campaigns. ... >>

BizReport | October 19, 2012

B2B and B2C social engagement - when's good?

More research has been done to try to refine the days and hours during which consumers and businesses are most engaged with social media. Marketing firm Compendium has just released a new study on when marketers should Tweet or post... >>

BizReport | Ecommerce archives September 06, 2012

Two-thirds of consumers would 'Like' a brand for a 25% saving

The fifth RedPlum Purse String Study has been released by media and marketing services firm Valassis and it reveals that seeking out deals and coupons has become increasingly social and mobile. ... >>

BizReport | Ecommerce archives August 30, 2012

Retailer streamlines delivery process with SMS program

A new mobile text message program, implemented by retailer American Sale, streamlines the delivery process by reminding customers when their purchases will be delivered and enabling the rescheduling of deliveries. ... >>

BizReport | Social Marketing June 26, 2012

Study: Delight consumers with public customer service responses via social

For those marketers who haven't yet got the message that consumers expect a response from brands to which they complain or compliment via social media, here's another piece of research to further push the message home.... >>

BizReport | Mobile Marketing June 06, 2012

Mobile rich media ads engage users and encourage tap-throughs

New research from Medialets reveals that ad taps are the new ad clicks and that rich media mobile ads drive more consumers to engage with and tap-through on their devices.... >>

BizReport | Ecommerce archives June 05, 2012

Brits make a third of all purchases online

What percentage of your purchases do you make online? In Europe, British consumers make the highest proportion of their overall purchases on the Internet. ... >>

BizReport | Social Marketing March 06, 2012

Research: World's top brands exhibit anti-social behavior on Facebook

The world's top brands may have a presence on social media sites such as Facebook but are they using it to converse with, or talk at, their Fans? The results of new research by consultants AT Kearney reveal over half... >>

BizReport | Mobile Marketing January 25, 2012

Readers go nuts for interactive magazine issue

When British lad mag Nuts partnered with augmented reality platform Blippar to create a special interactive edition of their publication they had no idea how their readers would react, but react they did as their campaign results show.... >>

BizReport | Mobile Marketing October 20, 2011

Consumers getting little reward for QR Code use

While some marketers remain undecided about the effectiveness of QR Codes, so do some smartphone users. According to a survey conducted by research firm Russell Herder over half of repeat QR Code scanners only "sometimes" feel they have received something... >>

BizReport | Advertising archives October 14, 2011

Facebook ad CTRs and CPCs rise

Improvements in Facebook's ad offering coupled with increased brand interest demonstrate the rising importance of the social network to marketers, but it comes at a cost.... >>

BizReport | Social Marketing September 12, 2011

Gallup takes aim at social media myths

Social media isn't great at driving acquisition, but it is good at providing existing engaged customers with the sort of insider information and recommendations that can lead to increased sales via off- and online word of mouth, according to the... >>

BizReport | Social Marketing April 11, 2011

UK firms fail to respond to consumers via social media

When a customer asks a question via social media, what do businesses in the UK do? According to new research from Internet consultants and tech firm Auros, there's a high probability that query will go unanswered.... >>

BizReport | Social Marketing April 08, 2011

Want to know what and when to post on your Facebook Page?

Ever wondered when to post on Facebook Pages and what gets the most attention? A new study by Buddy Media points the way to better consumer engagement on Facebook Pages by revealing when and what to post.... >>

BizReport | Advertising archives April 07, 2011

appssavvy: Social activity ads outperform static banner ads

As time spent online continues to shift towards social media and games a new type of advertising is emerging - social activity advertising. Instead of pushing ads based on a consumer's interests, demographics, and preferences, advertisers can now factor in... >>

BizReport | Email Marketing February 10, 2011

Email: Why are people disconnecting from you?

Over 90% of consumers have unsubscribed from permission-based emails because they are too frequent, irrelevant or uninteresting, according to a new study released this week by ExactTarget and CoTweet. ... >>

BizReport | Social Marketing November 23, 2010

Brands must be catalysts, not controllers, of social conversation

New research from digital consultancy Beyond throws some light on what brands should do, and not do, to increase engagement on their Facebook Fan Pages. ... >>

BizReport | Ecommerce archives June 22, 2010

Brands failing to engage website visitors via social media

An in-depth assessment of the engagement strategies employed by some of today's top online brands shows that many are not featuring social media on their websites which, as a result, remain void of engaging and relationship-building content. ... >>

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