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BizReport | Research archives January 07, 2011

What consumers hope for in 2011

It is January 2011, do you know what consumers are saying and expecting this year? Two new reports indicate that while slightly optimistic there are still areas of great worry among US consumers. From money worries and big government to... >>

BizReport | Social Marketing September 30, 2010

Brits like to be connected while watching 'event TV'

Watching television while surfing the Internet isn't a new phenomenon, but there's evidence that 'event TV' programs, such as Strictly Come Dancing and X-Factor, are driving this behavior as more and more people discuss what they're watching on TV, while... >>

BizReport | Ecommerce archives August 16, 2010

Coremetrics: Online shoppers with short attention spans demand fast, relevant online experience

I won't scare you with a countdown to Christmas but, needless to say, it's looming and online retailers who want to make it a profitable holiday season need to ensure they are giving consumers the shopping experience they demand or... >>

BizReport | Ecommerce archives July 29, 2010

Family and friend recommendations no longer enough

Despite only 2% of consumers saying they would put trust in strangers the vast majority would double-check a friend or relative's product or service recommendation against the online opinions of, ironically, strangers. ... >>

BizReport | Internet July 27, 2010

KPMG: Dutch least likely to part with cash for content

Many Internet users would rather have their personal data tracked and have advertising placed before them than pay for online content, according to a global survey from KPMG, not least the Dutch. ... >>

BizReport | Social Marketing June 04, 2010

Social media used to broadcast brand, product preferences

Not only are people using social media to say "hey, look what I'm doing right now" or "here's where I'm going next week", they're also using it to tell others exactly how they feel about brands and products. ... >>

BizReport | Advertising archives May 26, 2010

Massive study demonstrates power of in-game advertising

Today's gamers come in all shapes and sizes and their ranks aren't limited to withdrawn teens in darkened bedrooms. Instead, gaming has become a mainstream activity and with the number of gamers growing, and the time spent gaming increasing, advertisers... >>

BizReport | Ecommerce archives April 20, 2010

The devil is in the details, finds online game seller

British online computer game seller, Gamestation, found just 12% of buyers on their website read the terms and conditions of sale thanks to an April Fool's prank that went unnoticed by many.... >>

BizReport | Social Marketing March 18, 2010

Retrevo: Social media an obsession for some

It seems that those engaged with social media just can't keep their minds on everyday life if they feel there's a message that needs their attention. Bizarrely, some are even prepared to stop during an intimate moment to answer the... >>

BizReport | Ecommerce archives March 17, 2010

Gen Y to lead shopping recovery

Don't rely on the Boomers to spend us out of the latest recession. While they may have led the way after the previous two, it's now Generation X's and Y's turn, according to new research. ... >>

BizReport | Internet February 24, 2010

Consumers psychologically affected by bad online experiences

Recent research has found that problems with online transactions and slow-loading websites cause consumers to walk away. New research has found that poor performing websites may also be causing consumers psychological distress, too.... >>

BizReport | Social Marketing February 22, 2010

Social networks last place consumers head to research purchases

When Opinion Research Corp surveyed American adults to find out where they go online to research a purchase, social networks were bottom of the list - even among younger age groups. ... >>

BizReport | Social Marketing February 11, 2010

Peers and friends no longer credible sources on social media

Are consumers still hanging on to every word their peers say on social media? Public relations firm Edelman recently released the findings of its 2010 Trust Barometer survey and many social marketers may find the results hard to swallow.... >>

BizReport | Ecommerce archives February 10, 2010

Brits turn to Internet for holiday bargains

One in four people are looking to spend less on their holidays by as much as 50% this year, with more Brits flocking online to get the best deals, according to new research. ... >>

BizReport | Social Marketing January 15, 2010

"Max Connectors" valuable targets for marketers

MarketingSherpa has identified a group of consumers they feel are especially valuable targets for marketers due to their ability to spread the word so widely.... >>

BizReport | Ecommerce archives November 19, 2009

Many Brits plan to buy holiday gifts after Christmas

A survey of consumers in the U.K. has found that almost half will wait until the January sales to complete their festive shopping in order to bag a bargain.... >>

BizReport | Advertising archives November 04, 2009

How to butter up "the sandwich generation"

There's a growing section of society in the U.S. today that marketers should be aware of. They are multi-generational caregivers who care for their elderly parents while bringing up their own young family. Because of their situation, "stuck in the... >>

BizReport | Social Marketing September 25, 2009

Ad-ology: Social media used by all demographics

Social media is influencing all kinds of consumer decisions - which hotel to stay in, which restaurant to eat in and even what shoes to wear. And now it's seeping into life's more mundane moments.... >>

BizReport | Research archives September 23, 2009

Online trumps traditional media in influencing travelers

Over half of U.S. adults took at least a two day trip in the last two years, yet under half used the Internet to research topics related to travel, according to new data released by Ad-ology Research.... >>

BizReport | Ecommerce archives August 17, 2009

Employ gaming tools to make your website 'sticky'

Websites need to evolve to keep pace with what online consumers want from their online experience. And marketers need to look at what makes an online activity 'sticky' and which elements generate engagement and loyalty. One industry expert thinks he... >>

BizReport | Research archives April 28, 2009

Neuro-marketing firm measures consumer response to coupons

The same neuro-marketing firm that analyzed brain-wave activity to improve marketing to gamers has now turned its attention to coupons. NeuroFocus studied consumer response to online and offline coupons to give them a better understanding of how people respond.... >>

BizReport | Research archives September 15, 2008

CNN completes cross-platform audience behavior survey

CNN International has become the first European media owner to conduct a cross-platform survey on audience behavior. In particular, the extensive survey highlighted the growing significance of mobile. ... >>

BizReport | Social Marketing June 20, 2008

1 in 4 Internet users visit social networking sites

Until recently, social networking was a relatively niche Internet activity. Nowadays many Internet users have integrated them into their daily lives, and perhaps the business community will be the next to embrace it.... >>

BizReport | Research archives July 06, 2007

Online buying decisions taking longer

A soon-to-be-released report on digital window shopping has found that online shoppers are currently taking longer to make a buying decision than they did a couple of years ago.... >>

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