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BizReport | Search Marketing June 24, 2016

Search marketing taking back seat as proving ROI challenging

Difficulties proving return on investment for search marketing campaigns is seeing the channel being undervalued, according to new research from B2B research firm Clutch and digital agency R2integrated.... >>

BizReport | Advertising archives February 10, 2016

High viewability goals damaging ad campaign performance

Extensive research reveals that advertisers who have high viewability goals do so at the detriment of their online ad performance and the ability to fully complete campaigns. ... >>

BizReport | Advertising archives February 12, 2015

New Facebook reporting tool aims to improve ad relevance

Are your Facebook ads hitting the mark? Facebook now gives your ads a mark out of ten with the introduction of relevance scores. ... >>

BizReport | Ecommerce archives May 21, 2014

How Aimee Soft pushed revenues for El Al Airline

It's no secret that the right targeting can change a window-shopper to a buyer, even in the online space. But the right data to create the right targeting is harder to come by, which is where campaign management hub Aimee... >>

BizReport | Social Marketing March 10, 2014

Few marketers plan for social media negativity

Do you have a plan in place to deal with negative social media comments? According to recent research from the Social Media Marketing University, many marketers don't.... >>

BizReport | Mobile Marketing June 26, 2013

Grow Mobile Platform soothes headaches of mobile app promotion, tracking

The promotion and tracking of mobile games and apps can be a real headache for developers. However, a San Francisco-based start-up could help reduce the pain with the launch of a new mobile app marketing platform. ... >>

BizReport | Advertising archives July 09, 2012

Google introduces "Mute this Ad" feature, but no metrics for advertisers

Google is rolling out a new feature that will allow users to block or "mute" certain ads to prevent the showing up elsewhere on the web. Is this a win-win solution?... >>

BizReport | Social Marketing June 26, 2012

Research finds optimal time and day for social media campaign deployment

For social media marketers, Tuesday is the new Friday, according to a new report from Yesmail Interactive that finds many campaigns are being started on the wrong day of the week and even at the wrong time of day.... >>

BizReport | Advertising archives September 30, 2011

Electronic Arts announces game marketing platform

Electronic Arts, the major developer, publisher and distributor of video games, has announced the launch of a new audience insights platform aimed at marketers across its console, mobile, social and online games. ... >>

BizReport | Ecommerce archives October 06, 2010

Group-buying promotion success relies on preparation - here's how

The group-buying model is simple. In return for a huge increase in local awareness, businesses provide substantial discounts. However, as several recent incidents have highlighted, not all businesses have been fully prepared for the popularity of sites such as Groupon.... >>

BizReport | Advertising archives September 16, 2008

AdLeads launched for cost-per-lead campaigns

The use of cost-per-lead campaigns can often be hampered by the inability to centrally manage campaigns. A new product from Pontiflex claims to solve this problem and aims to allow agencies and marketers to run cost-effective cost-per-lead campaigns as easily... >>