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BizReport | Advertising archives July 14, 2011

More men cleaning, ads need revising

Ads for household cleaning products are usually aimed at women, but it could be time to put men in the picture as new research from Mintel shows that the number of men wielding dusters and brooms is on the rise.... >>

BizReport | Advertising archives July 11, 2011

Ads that promise superiority work best on men

Ads that promise men they'll be faster, sexier, or more successful are effective, according to the latest Data Gems from comScore that show being sexist, while not being terribly PC, does have its benefits.... >>

BizReport | Social Marketing May 14, 2009

YouTube Mosaic encourages brand engagement

YouTube has given advertisers even more opportunity to engage with consumers with the introduction of Mosaic to the YouTube Brand Channels.... >>

BizReport | Research archives January 14, 2009

What would drive users to switch search engines?

What would it take for someone to switch search engines? That's the question J P Morgan posed to a few hundred Internet users, with unsurprising results.... >>

BizReport | Mobile Marketing November 04, 2008

Mobile ad recall increases

In times of economic slowdown, advertisers often turn to direct marketing tools to engage consumers at the expense of branding media. A recent report from Limbo and Gfk Technology appears to show that mobile is becoming many marketers' channel of... >>

BizReport | Blogs & Content archives March 26, 2008

McDonald's: Burgers, branding and blogs

A burger franchise behemoth has embraced blogging, not to tell the world of new products and promotions, but to facilitate communication among employees and executives.... >>

BizReport | Research archives August 10, 2007

Branded children's websites rated by teachers

Stars for Kidz, a market research and consulting company specializing in children, tweens and teens, has released a list of the top five branded children’s websites that teachers have chosen for their learning content.... >>

BizReport | Research archives July 04, 2007

Social networks suitable for branding, not retail

JupiterResearch have released new survey findings showing that social networking and community sites have little influence over online shoppers.... >>

BizReport | Internet April 05, 2007 launches brand campaign

For the first time ever, is launching a branding campaign to focus attention on its depth of news coverage and entertainment channels.... >>

BizReport | Search Marketing March 19, 2007

Brand names outperform non-branded terms for PPC advertising

Brand names as keywords are more effective in paid search advertising than non-branded terms and phrases, says Travelocity's chief marketing officer.... >>

BizReport | Trends & Ideas archives March 05, 2007

New-media winners endear consumers with transparency, trust and generosity

There has been a shift in consumer values when it comes to branding and brand messages. Nowadays consumers want more honest, authentic relationships based on trust, self expression and connections, so stop selling and start building relationships.... >>

BizReport | Social Marketing February 27, 2007

MilkPEP introduces world's first branded emoticon

The world’s first branded emoticon has made its debut in the online lexicon in an attempt to connect with teen audiences.... >>

BizReport | Social Marketing February 27, 2007

McDonald’s new Filet-O-Fish promotion to target online gamers

McDonald’s makes their branding more interactive and accessible via a new online campaign, promoting the old time favourite – Filet-O-Fish. ... >>

BizReport | Internet January 29, 2007

Top 10 most influential brands across the world

For the second year running, Google takes top spot in’s global brand survey.... >>

BizReport | Research archives December 01, 2006

Merrill Lynch Predicts Growth In Branded Revenue

Despite a predicted slowdown in growth for Q4, 2006, brokerage house Merrill Lynch is predicting overall growth for online giant Yahoo! in the coming year. This, thanks in part to the recent buying habit of the company.... >>

BizReport | Trends & Ideas archives November 30, 2006

Yahoo Building A Universe?

Yahoo! is building a new kind of online social environment. The company is leveraging properties like Flickr and in an effort to build “passion brands” to build more revenue. ... >>

BizReport | Research archives October 30, 2006

Branded Sites Beat Portals

Want to get the most from your online buck? A new study from the Online Publishers Association (OPA) indicates that marketers could get the most from their money by targeting branded micro-sites rather than online portals.... >>

BizReport | Research archives October 05, 2006

Consumers Prefer National Language Over English

A research report entitled 'Can’t Read, Won’t Buy' has found that global online buying preferences are heavily influenced by local language use. Common Sense Advisory, the firm that conducted the study, analyzed over 2,400 consumers in Europe, Asia and South... >>

BizReport | Advertising archives October 03, 2006

What Is Surround Marketing?

Five years ago, the New York Times (NYT) introduced advertisers with the opportunity to spend ‘sessions’ with online readers rather than to approach customers on the basis of mere ‘impressions’. ... >>