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BizReport | Ecommerce May 25, 2021

Reports ID how consumers' comfort levels have changed

From climate change to social justice, a growing number of shoppers think their favorite brands need to be not only informed but involved. Those are key takeaways from a new Wunderman Thompson Intelligence report in which researchers found more than... >>

BizReport | Ecommerce March 05, 2020

Study: People want consequences for fake reviews

For many years, reviews have been an important part of the digital buying experience. Shoppers seek out reviews for products as part of their research, and some are now fighting back against the fake reviews that spread across the digital... >>

BizReport | Ecommerce archives March 27, 2019

Study: Consumers feel brand marketing "ineffective"

Researchers have a warning for brands: their marketing efforts aren't connecting with consumers. That's a key takeaway from Acquia's new Closing the CX Gap report, which found that most consumers (56%) say brands' messaging is ineffective for them. ... >>

BizReport | Advertising archives January 24, 2018

Reports: Customers prefer self-serve options, moral brands

Two new reports indicate a big shift is happening in the branded space. First, in retail more and more consumers are opting out of interacting with sales associates. That's the word from new SOTI data, in which researchers found 66%... >>

BizReport | Advertising archives November 02, 2017

Top 5 tips to help your brand transition

While Dunkin' Donuts has yet to officially become known as Dunkin' or revert completely to their original moniker, their potential change has many marketers wondering how to approach a name change themselves. Here are five tips. ... >>

BizReport | Loyalty Marketing August 22, 2017

Survey finds brand more important than store

When it comes to shopping - either online or offline - it turns out brand trumps store. That, according to new data from Astound Commerce. Their research shows that customers are increasingly brand loyal, but they aren't showing the same... >>

BizReport | Ecommerce archives February 20, 2017

Survey: Trust influences more consumers to share information

New data out from Janrain pinpoints what brands need to be doing in order to get consumers to share information - up to and including registering for a newsletter list or item preferences. ... >>

BizReport | Ecommerce archives October 11, 2016

Survey: Brand experience improves loyalty

There is new data out today from Sitecore, indicating that nearly half (44%) of sales are now coming from online channels, but brands continue to struggle with good engagement, and returning customer numbers. ... >>

BizReport | Ecommerce archives October 25, 2013

Report: Revenues stalling because shoppers switch

It is no secret that shoppers switch brands practically at will. From cell phone plans to favorite jeans, there are so many choices that it is hard for any brand to cultivate long-term, loyal buyers. From customer service issues to... >>

BizReport | Social Marketing July 18, 2013

Brands fail to harness power of advocacy via social media

Few brands are harnessing the power of advocacy, according to analysis carried out by social media strategists [email protected] ... >>

BizReport | Ecommerce archives September 12, 2012

British retailers should fly the flag, capitalize on increased pride

Following a year of celebrations in the UK, the population is a lot more "proud" to be British which, says retail and shopper marketing agency Savvy Marketing, will have a knock-on effect for retailers. ... >>

BizReport | Social Marketing May 11, 2011

Affluent social media users loyal, not seeking discounts

Wealthy social media users aren't following brands to get discounts and coupons. A new survey from The Affluence Collaborative found those who pull in serious salaries follow a brand on social media because they like it. ... >>

BizReport | Ecommerce archives April 28, 2011

Survey: Group couponers come back time and again

Consumers have glommed on to the group couponing craze, but some businesses have held back from fully embracing the trend. New research from Lightspeed Research may change those minds. According to Lightspeed group couponers are not only shopping once, but... >>

BizReport | Research archives April 21, 2011

Reports: Apple top mobile brand

Mobile headlines in 2011 have been about Android usurping Apple's hold on the mobile consumer base. Two new reports indicate that, strong push or not, Android is still far behind Apple in terms of market reach or consumer sentiment.... >>

BizReport | Advertising archives March 18, 2011

New release ensures user experience across platforms

In the world of ecommerce, customer experience is the key. Many brands have found that it is hard to ensure the same user experience, however, across platforms like mobile and social. A new release from ePrize gives brands a better... >>

BizReport | Loyalty Marketing November 01, 2010

Millennials reward brand excellence with loyalty

Ask a Millennial what it is about a brand that will make them buy it and stay loyal and the answer is simple - trust and excellence. They'll even help spread the word. However, if a brand should fall foul... >>

BizReport | Ecommerce archives August 19, 2010

Rebuild brand loyalty with social media

According to a new survey from, under a quarter of consumers are brand loyal. While low prices are attractive to online shoppers, prices can only go so low, and online retailers need to look beyond the quick sale and... >>

BizReport | Ecommerce archives June 22, 2010

Brands failing to engage website visitors via social media

An in-depth assessment of the engagement strategies employed by some of today's top online brands shows that many are not featuring social media on their websites which, as a result, remain void of engaging and relationship-building content. ... >>

BizReport | Ecommerce archives September 24, 2009

Tokoni platform connect brands, consumers

To connect with today's consumer, marketers and brands need to do more than advertise. Two-way communication is what today's consumer wants and a new platform from community builder Tokoni helps brands to just that.... >>

BizReport | Loyalty Marketing August 27, 2009

Report: The Case for Revamping Rewards Programs

Over the past few years, loyalty programs have been said to be the saviors of online and offline retailers. A new study tosses cold water on that thought. According to Direct Antidote, 68% of consumers find some loyalty program content... >>

BizReport | Ecommerce archives August 25, 2009

Webcredible: User experience suffering on price comparison websites

At a time when price comparison websites should be witnessing an increase in popularity from bargain-hunting, financially strapped consumers, they are instead seeing visitor numbers drop. Webcredible's recent research offers some insight as to why this might be.... >>

BizReport | Research archives July 24, 2009

Study: Social does pay

Much has been said of late about what should and shouldn't be done in the social marketplace, but if you're still wondering if social marketing pays or is simply another place to play, read on. According to a recent study... >>

BizReport | Ecommerce archives July 14, 2009

Study: Price more important than loyalty

Brand marketers banking on brand loyalty to keep the bottom line in the black may be banking too much. According to a recent Epsilon/ICOM study, cost is outweighing the loyalty factor for many consumers. With the economy still on uncertain... >>

BizReport | Ecommerce archives October 09, 2008

How to defend your brand

News travels fast, especially on the Internet. It has been said that one satisfied customer will tell one friend about their shopping experience but one unsatisfied customer will tell 100 people about their experience. With the speed of the Web,... >>