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BizReport | Email Marketing May 29, 2014

Email: Keep it brief and images to a minimum

Email remains a core communication channel for marketers but in order to make it through increasingly busy inboxes those messages need to be kept short and sweet, according to a new survey from HubSpot and Litmus.... >>

BizReport | Email Marketing October 10, 2013

Australian firm pays a high price for spam emails

Reports are surfacing in the Australian press today about a record fine served on a company for sending out hundreds of thousands of email messages that breach the Spam Act.... >>

BizReport | Social Marketing August 28, 2013

How to hashtag like a pro

The humble hashtag packs a lot more media punch than its often given credit for. It can insert a Tweet into the heart of an ongoing conversation, or entice Followers to more actively engage.... >>

BizReport | Ecommerce archives June 14, 2012

Biggest daily deals player shuns GDDA code of conduct

In a bid to improve its reputation with both consumers and merchants, industry trade association the Global Daily Deal Association (GDDA) has produced a voluntary, self-regulatory code of conduct. But not all are on-board.... >>

BizReport | Social Marketing May 25, 2012

Noise, spam and self-promotion are Twitter turn-offs

Have you ever wondered why you've been "Unfollowed" on Twitter? An Econsultancy poll reveals the most common reasons why you might see your Follower count dwindle.... >>

BizReport | Mobile Marketing January 23, 2012

Mobile marketing industry trade organization launched

This month sees the launch of a brand new global trade organization known as the "Mobile Marketing Research Association," or MMRA.... >>

BizReport | Email Marketing September 02, 2008

eROI: Email marketers are slacking

Email marketers know what they should be doing to maintain best practice and increase deliverability, opens, clicks and conversions, but few are actually doing it, according to the most recent of eROI’s quarterly email marketing studies. ... >>

BizReport | Law & Regulation February 08, 2008

IAB lead gen best practice document released

In response to FTC scrutiny and industry feedback, the Interactive Advertising Bureau’s Lead Generation Committee today announced the release of new best practice guidelines for advertisers and publishers.... >>