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BizReport | Advertising archives September 02, 2016

5 Steps to Better Banners

While banners may be the first thing people see when visiting a website, most consumers agree they are also the most distracting and irrelevant. Banners can be relevant and engaging, though. Here are five steps to improve banners. ... >>

BizReport | Advertising archives April 18, 2016

UK ad viewability levels still lag other European countries

The latest ad viewability levels released by ad verification firm Meetrics reveals they are the highest for 18 months thanks to more awareness of the issue and low-viewability in programmatic being addressed. ... >>

BizReport | Advertising archives May 11, 2015

Ads featuring males faces, red backgrounds, and offers have higher conversion rates

Online ads featuring men are four times more likely to elicit a positive response than those featuring women, according to a new study from Rocket Fuel, while red backgrounds, animation and offers also raise conversion rates.... >>

BizReport | Advertising archives March 11, 2015

Neuroscience taps subconscious to prove native ads better than banner ads

A year-long neuro-scientific study by Nielsen, commissioned by native advertising automation firm Sharethrough, provides scientific proof that native advertising on mobile websites receives twice as much visual focus than banner ads. ... >>

BizReport | Search Marketing October 24, 2013

Google testing massive banner ads in search results

Google has confirmed they are running a "small experiment" in the U.S. testing huge banner ads for branded search queries. ... >>

BizReport | Advertising archives March 20, 2013

Survey: 60% of consumers are banner blind

A new survey isn't going to sit well with many advertisers - or publishers - as it indicates that most banner advertising is wasted. Not because the ads are poorly created but because consumers are 'blinded' to them.... >>

BizReport | Mobile Marketing February 21, 2013

Intela: Mobile-optimized email key trigger for mobile purchases

Smartphone owners in the U.S. and U.K. are more confident about spending larger amounts of money via their mobile device, according to new research from performance marketing firm Intela. ... >>

BizReport | Advertising archives November 26, 2012

Ad placement on Yahoo's log-in page takes a tumble

A report from Macquarie Equities Research reveals that log-in pages aren't necessarily the best spot for ad placement.... >>

BizReport | Advertising archives September 27, 2012

Azullo: Ads on mobile 'forgettable'

Azullo has some worrying news for mobile marketers. The firm behind the ad solution Respond conducted research that found the vast majority of smartphone owners rarely remember ads they see on mobile browsers and apps.... >>

BizReport | Advertising archives September 20, 2012

Traditional banner ads 'not up to standard', say consumers

Rich media ads are three times more effective, according to Adform's latest Quarterly Media Barometer report, as Internet users become 'desensitized' to traditional display ad formats.... >>

BizReport | Mobile Marketing June 06, 2012

Mobile rich media ads engage users and encourage tap-throughs

New research from Medialets reveals that ad taps are the new ad clicks and that rich media mobile ads drive more consumers to engage with and tap-through on their devices.... >>

BizReport | Advertising archives May 21, 2012

After almost 20 years of banner ads, who is clicking?

Internet users have been presented with banner ads for nearly 20 years, but who's clicking them and who's not. A new infographic from Prestige Marketing reveals some insights on who clicks ads and the reasons many don't click. ... >>

BizReport | Advertising archives March 08, 2012

Interactive ad formats more engaging finds report

As TRUSTe unveils the new EU Cookie Audit, brands are wondering how ad formats are shaping up across the digital space. According to one report, interactivity is at the heart of engagement these days.... >>

BizReport | Mobile Marketing February 27, 2012

Study: Mobile banner ads very unpopular

Mobile users in the UK aren't happy about the amount of ads they're being subjected to on their mobile devices. The worst offenders, according to YouGov research commissioned by Upstream, are banner ads. ... >>

BizReport | Mobile Marketing August 22, 2011

IAB/John Lewis demonstrate effectiveness of rich media mobile ads

New research has proven the effectiveness of rich media mobile advertising and the importance of mobile-optimized landing pages as the ad click destination.... >>

BizReport | Advertising archives April 29, 2011

CannedBanners rolls out self-serve, ecomm option

Etailers within Shopify's platform have one more option when it comes to advertising: flash banner ads. This week, CannedBanners rolled out a new banner creation platform, which is self-serve, for the site. ... >>

BizReport | Ecommerce archives October 12, 2010

Retargeter myThings offers adaptive banners

A new offering from personalized retargeting ad firm myThings may help brands looking for a global audience connect with that audience. The Adaptive Banner Technology offering helps brands to personalize ads based on prior shopping experience and gives brands a... >>

BizReport | Advertising archives September 28, 2010

Devil and the IAB challenge existing display ad formats

The IAB is challenging the entire marketing and ad industry to come up with new display ad units that will make "banner blindness" a thing of the past, while AOL launches Project Devil, an ad format that can't be easily... >>

BizReport | Trends & Ideas archives May 13, 2010

Facebook serves most banner ads in Q1

Another month and another milestone for the social networking behemoth that is Facebook. comScore has just released data showing the website served up more banner ads than any other website on the Internet during the first quarter of 2010. ... >>

BizReport | Ecommerce archives January 12, 2010

Focused ad messages boost traffic 18%

With the right messaging good things can happen. That could be the tag line for the latest research from Marketing Sherpa, which shows how a coffee company boosted website traffic by nearly 20% simply by focusing the content of banner... >>

BizReport | Advertising archives April 09, 2009

DoubleClick offers transactional ad units

Adgregate Markets' transactional ad technology is now available to DoubleClick's advertisers, providing the opportunity to make ads more engaging.... >>

BizReport | Advertising archives March 24, 2009

ActiveAds launched by ValueClick

Online advertising company ValueClick has launched a new set of banner ads which could make it simpler for marketers to quickly adjust campaigns for better targeting. Called ActiveAds, the banner ad units allow marketers to target consumers based on a... >>

BizReport | Advertising archives December 17, 2007

Paramount using transactional banner ads

Back in July, Tailgate launched a fully transactional web 2.0 banner ad system. It enables consumers to make a purchase by entering their credit card details directly into an interactive “transactional banner ad”. ... >>

BizReport | Research archives August 27, 2007

Engaged Internet users oblivious to banner ads

If it looks like an ad, flashes like an ad or is disguised as an ad your site visitors probably won’t notice it, according to a new report on the old problem of banner blindness. Consequently, if an ad doesn't... >>

BizReport | Advertising archives May 07, 2007

Large ad formats popular with European marketers

A new report, based on over 300 billion online ad impressions, shows that European marketers are demanding larger, and more interactive, ads. ... >>

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