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BizReport | April 19, 2017

Affiliate, performance-based marketing not on the curriculum

A recent survey in the UK reveals marketing graduates do not recall being taught about affiliate or performance-based marketing practices, a situation that affilinet's senior marketing manager finds "somewhat concerning". ... >>

BizReport | Ecommerce archives April 29, 2015

Investment in online performance marketing pays off in UK

Cost-conscious consumers in the U.K. spent a record amount on purchases through price comparison and other deal websites in 2014, according to a new study from the Internet Advertising Bureau conducted by PricewaterhouseCoopers, as marketers upped investment in online performance... >>

BizReport | Research archives August 11, 2014

More than half of affiliate marketing professionals self-taught

According to new research, a high proportion of affiliate marketing professionals are self-taught, leading to calls for more educational institutions to incorporate this area of marketing into curricula. ... >>

BizReport | Blogs & Content archives April 04, 2014

More female website owners, bloggers to implement affiliate marketing

The affiliate sector is currently male-dominated but, according to new research from Optimus Performance Marketing, that's all about to change. ... >>

BizReport | Blogs & Content archives October 10, 2013

85% of UK bloggers do not use affiliate marketing to monetize content

A new survey of UK bloggers by affiliate marketing network Paid On Results found that most are not taking advantage of affiliate marketing to monetize content.... >>

BizReport | December 05, 2012

Survey: Australian agencies and advertisers embrace affiliate marketing

Australian affiliate network, dgmAustralia, has released the findings of their latest benchmark survey which shows 3 out of 5 retailers have increased their affiliate marketing spend.... >>

BizReport | Law & Regulation April 16, 2012

Pinterest easiest socnet to spam, says spammer

Build it and they will come - spammers, that is, as the burgeoning social network Pinterest is finding out. The popular image-sharing website has recently penned a blog to encourage users to help them address the issue.... >>

BizReport | Ecommerce archives July 02, 2010

SkimLinks launches affiliate marketing tool

There is a new affiliate marketing tool making the rounds on the web. Called SkimWords, the tool makes it simple for content owners or publishers to create a base of affiliate marketers and content which can be monetized. The tool... >>

BizReport | Ecommerce archives April 01, 2010

3 tips for better international affiliate marketing

The international marketplace is expanding rapidly, but nowhere is it being seen more than in the affiliate marketing space. But, just a straight marketing campaign can falter without international expertise, affiliate marketing will falter if the message and currency aren't... >>

BizReport | Advertising archives January 11, 2010

ImpactRadius offers multi-channel performance ad platform

A new advertising platform launches today with the promise of giving marketers a multi-channel approach to performance advertising. ImpactRadius gives marketers and media partners - for example a publisher and a display advertisers - the ability to connect directly with... >>

BizReport | Advertising archives November 16, 2009

Are affiliate marketers making the most of the Internet?

No. At least according to a new report from Affiliate Benchmarks, the research segment of NET exponent. According to a new study the affiliate marketplace has skyrocketed over the past few years, but along with the growth has come a... >>

BizReport | Ecommerce archives October 27, 2009

RevenueWire platform gives marketers, affiliates more insight

When it comes to affiliate marketing, there could be more pain and misunderstanding than high profits and conversions - causing many companies to shut down affiliate marketing platforms and affiliate marketers to skip from one opportunity to another very quickly.... >>

BizReport | Ecommerce archives September 29, 2009

UpClick cuts payment processing fees for vendors

Online businesses know that to sell online they have to pay the price - payment processing fees. Whether selling software, books, memberships or games, etailers are used to fees cutting into their bottom lines. Enter UpClick, a platform which eliminates... >>

BizReport | Viral Marketing February 04, 2009

Jivox launches affiliate video program

Online video advertising hub Jivox has announced plans for a video advertising affiliate program. The platform will give marketers using Jivox the ability to approach video advertising from three directions: as publishers, as an agency partner and as a referral... >>

BizReport | Advertising archives October 02, 2008

Report: Affiliate marketers may use adware deceptively

Are your affiliates really doing their job? According to a recent report from Ben Edelman, an adware researcher and Harvard Assistant Professor, they may not be. Ben found that some affiliate marketers are deceptively using adware to take credit for... >>

BizReport | Ecommerce archives September 11, 2008

Affiliate sales and budgets in decline

British marketers are spending less on affiliate marketing, reports E-consultancy, and sales via the channel have declined from last year.... >>

BizReport | Ecommerce archives July 02, 2008

Marketers to spend over $2 billion on affiliate marketing

Affiliate marketing continues to play a big role in e-commerce and in the U.S. marketers are expected to spend $2.1 billion on affiliate marketing fees in 2008. ... >>

BizReport | Advertising archives February 07, 2008

AOL enhances online ad arsenal

While all eyes were diverted by ‘Micro-hoo’ headlines, AOL has quietly been doing some major wheeling and dealing of its own. ... >>

BizReport | Advertising archives March 21, 2007

Actions speak louder than clicks, new Google ad pricing model

Google is testing a new ad pricing model which will allow marketers to specify which consumer actions they wish to pay for, giving advertisers more control over their campaigns and creative.... >>

BizReport | Ecommerce archives February 22, 2007

E-tailers and affiliates experience barriers to overseas sales

According to a poll taken at an e-commerce affiliate conference in Las Vegas, 87 percent of companies would like to sell to non-U.S. markets. ... >>

BizReport | Advertising archives January 31, 2007

More affiliate marketing managers see higher conversion rates in 2006.

The 2007 AffStat Affiliate Marketing Benchmark report surveyed nearly two hundred affiliate marketing managers on their overall statistics, as well as a number of issues about their affiliate marketing channels.... >>

BizReport | Trends & Ideas archives September 18, 2006

Can Affiliate Partnerships Boost PPC?

You know the old slogan two heads are better than one? A new study from Marketing Experiments indicates that growing strong affiliates is just as important for online marketers as promoting pay-per-click advertising campaigns.... >>

BizReport | Internet November 16, 2000

Exclusive Interview with Thomas Gerace, Chief Marketing Officer at Be Free

With the dot-com meltdown showing no sign of letting up soon, the brutal market environment can present a double-wammy of sorts for online affiliate marketers, whose entire business is based on helping those besieged dot coms advertise and market online.... >>