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BizReport | Advertising July 27, 2021

Expert: How addressable programmatic can shape ecommerce success

It is full-on back-to-school mode in the United States as families prepare to send children and young adults back into classrooms after the anomaly of 2020. But, shopping habits and needs have changed, and along with that so have merchants... >>

BizReport | Advertising July 15, 2021

What to prep now for 2021 holiday season

It's never too early to prepare for big events, and few events are bigger for merchants and marketers than the holiday season. From November through the first of January many brands are slammed with buyers, questions, complaints, and service issues.... >>

BizReport | Advertising July 08, 2021

How to upgrade targeting with context

The long-forecasted death of the cookie has arrived and left the industry scrambling, but it's breathing new life into contextual targeting. Contextual has been around for over a decade, but it's going through a renaissance - getting smarter, more creative... >>

BizReport | Advertising July 07, 2021

Reports: Facebook ads, mobile on the up

Facebook ads continue to gain traction for marketers in the digital space as they try to key in on consumers' continued attraction to the social network. That is a key takeaway from new MediaRadar data which shows that nearly half... >>

BizReport | Advertising June 11, 2021

Top 3 tips to optimize Amazon ad spend

Amazon continues to draw a bulk of online shoppers, and that has many merchants moving some - if not all - of their merchandise under Amazon's umbrella. To be seen, they're turning to ads within Amazon, but they aren't alone.... >>

BizReport | Internet May 06, 2021

How managed service can save advertisers time and money

Managed services are not new in the digital space, but with the ever-growing amount of advertising and content options more marketers are looking into the benefits. Managed services can offer a wealth of information at a much-reduced cost. Here's how... >>

BizReport | Advertising April 26, 2021

Report underlines importance of brands knowing where ads will be displayed

New data out from Integral Ad Science underlines the importance of brand safety - and brands knowing not only when ads will be shown but where and adjacent to what other content. That's because while overall internet usage, ad viewability,... >>

BizReport | Advertising April 22, 2021

Expert: The opportunity CTV is bringing to digital advertisers

In the digital landscape there are two main players: Google and Facebook. Both have a lock on much of the digital marketing space, but with consumers' increasing thirst for content - particularly video - there is a chance for digital... >>

BizReport | Advertising April 12, 2021

Top 3 tips to create a stronger AI strategy

By mining internal and external data about consumers, merchants can gain insights about the likely preferences of individuals, allowing them to create offers, incentives, and a shopping experience that is more appealing. In the world of retail marketing, AI is... >>

BizReport | Advertising April 09, 2021

Expert: How CX can reimagine branded campaigns

Advertising doesn't just tell a consumer about a product. According to one digital expert, advertising is the first step of a good customer experience - and sometimes with the first interaction a customer will have with the brand. Which is... >>

BizReport | Advertising April 07, 2021

How AI is helping solve pandemic problems

The shift to remote work and shopping online may have seemed seamless to many, but the problems going digital brought to businesses large and small have been large hurdles to cross. And, for many, the hurdles continue to crop up.... >>

BizReport | Advertising March 09, 2021

Brands: Why vanity metrics aren't serving your strategy

Clicks and follower counts may look good on paper, but they likely aren't converting customers. That, according to one expert, is why brands have to retire vanity metrics from the turn of the century and instead invest in metrics that... >>

BizReport | Advertising March 05, 2021

How to update programmatic strategy for 2021

Advertisers faced many challenges in 2020, from reduced traffic in stores to consumers' budget constraints. Many of those challenges will disappear in 2021, but that doesn't mean a return to pre-2020 strategy. Instead, brands need to update their strategies to... >>

BizReport | Advertising February 03, 2021

Study finds UK brands not ready to be cookie-less

New data out from Adform and Dynata indicates there may be a steep learning curve for UK brands when it comes to cookies. Because, as more platforms move away from cookies, researchers have found that about 90% of UK businesses... >>

BizReport | January 22, 2021

Top 4 ad trends to watch in 2021

As we move through January 2021, it is clear that many things that changed in 2020 because of the coronavirus pandemic will continue to impact the overall digital advertising space. Things like the amount of time people are spending online,... >>

BizReport | Advertising January 20, 2021

Top 3 tips to use performance data to improve campaign optimization

With the end of the cookie and changes to Apple's IDFA making user targeting a challenge, marketers and agencies are looking for new ways to enhance ad targeting. One data source which marketers can tap into is improved creative intelligence.... >>

BizReport | Advertising January 01, 2021

Expert: Personalized video all about relationship

There has been some push back regarding personalization from users who are stalked across the Internet by the same pair of pants they clicked on once. But when done right, personalization provides marketers with an opportunity to increases sales, explain... >>

BizReport | Advertising November 16, 2020

Reports: Context, placement key to engagement

It is no secret that contextually relevant ads are more engaging to consumers, and yet many brands and marketers continue to miss that connection. But context isn't the only key; brands also need to be aware of the quality near... >>

BizReport | Ecommerce November 04, 2020

Expert: How to re-enter regular business post-lockdown

While the COVID-19 pandemic has not simply disappeared as some have said it would, businesses are trying to return to a more normalized setting. For many that means opening physical stores, for some it means keeping their workers at home... >>

BizReport | Advertising October 12, 2020

How brands are missing consumer choice needs

Shoppers around the globe are increasingly sharing their thoughts with brands and merchants via online surveys and customer portals, but are brands doing enough listening? Since the pandemic, one expert believes that marketers must do more to listen and take... >>

BizReport | Trends & Ideas October 01, 2020

Expert: How brands can engage with shifting consumer needs

Unsurprisingly, COVID-19 has changed how consumers operate. With 2020 came a huge shift in the way consumers shop and communicate with their brands and institutions. Offerings such as BOPIS/BOPAC, contactless delivery, and online ordering are now table stakes for brands... >>

BizReport | Advertising September 30, 2020

Top 3 things consumers now want from marketers

Many things have changed for marketers since the beginning of the pandemic, but even more has changed for consumers. From the way they shop to how they commute to work to how they engage with friends and family. Which means... >>

BizReport | Advertising August 27, 2020

Top 3 tips for marketers to survive COVID-19

According to some experts overall ad spending for 2020 will be down significantly, perhaps as much as 5%, as consumers stay home and watch their pennies in the midst of a global pandemic. With ad spending down, marketers must make... >>

BizReport | Advertising August 20, 2020

Expert: Strategies for increasing data transparency

The six month grace period for businesses to come into compliance with the CCPA are now over, but still some businesses are lagging behind in updating their data collection, storage, protection, and usage strategies. But, according to new Akamai data... >>

BizReport | Advertising August 04, 2020

Experts: Flexibility key for marketers this fall

As the calendar continues counting down to September 1 and the expected start to the new school year for many American children, marketers are wondering just what to do when so much is still unknown. Will schools be in session... >>

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