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BizReport | Advertising archives August 02, 2018

Forecast: Digital ad spend to push higher

Halfway through 2018, and despite the political ad spend as America approaches the 2018 Mid-Term Elections, the overall ad spend is flat. That's the takeaway from Matrix Solution's 2018 Midyear Ad Spent Report. That is, traditional ad spaces are not... >>

BizReport | Advertising archives January 01, 2013

Kantar Media: Advertisers up spending in Q3 2012

Q4 numbers are yet to be calculated, but if Q3 is anything to go by, 2012 will end with a strong online ad showing. According to data out from Kantar Media the total US ad spend topped $34.5 million in... >>

BizReport | Mobile Marketing October 05, 2011

eMarketer: Marketers moving money into mobile

Advertisers are set to spend $1.23 billion on mobile advertising this year, according to new figures released this week by eMarketer, the first time ever that annual revenues have topped the $1 billion mark. ... >>

BizReport | Mobile Marketing May 13, 2009

UK mobile advertising industry growth strong

Two recent reports on the UK's mobile advertising industry show that, despite marketers cutting budgets and global financial distress, both the number of advertisers and the amount being spent is higher than previously expected.... >>

BizReport | Advertising archives June 12, 2007

Huge rise in use of behaviorally targeted ads predicted

A recent eMarketer report predicts that behaviorally targeted online advertising is set to quadruple in the next four years.... >>

BizReport | Advertising archives May 10, 2007

Local online auto advertising set to rise

Auto advertisers are set to continue to increase local online ad spending, to the detriment of print media and direct mail, says a new report.... >>

BizReport | Advertising archives April 02, 2007

ZenithOptimedia announces revisions to global ad spend outlook

Online ad spending will overtake radio a year earlier than previously forecast, says ZenithOptimedia in today’s announcement, in which they revised their global ad spending outlook.... >>

BizReport | Trends & Ideas archives March 05, 2007

Microsoft to move millions of marketing dollars to digital

A top Microsoft executive, speaking at the recent AAAA media conference, indicates that the majority of the company’s ad spending will shift to digital in the near future.... >>

BizReport | Trends & Ideas archives March 01, 2007

SQAD Inc. to launch online ad campaign cost-forecasting tool

A new database will enable online marketing professionals to better forecast media-plan costs.... >>

BizReport | Research archives February 22, 2007

ValueClick profits up 38% in Q4

Online advertising network ValueClick showed impressive growth in Q4, 2006, boosting profits by 38% year-over-year. Company execs credit part of that growth to the integration of FastClick, one of the company's 2005 acquisitions.... >>

BizReport | Ecommerce archives February 22, 2007

Download-to-own videos to generate more revenue than ad-supported

With increasing numbers of businesses investigating and embracing internet TV, new analysis suggests that now is the time to take a closer look but not to expect too much in the next couple of years.... >>

BizReport | Research archives February 16, 2007

DigitalPlus to improve Nielsen numbers

In an effort to provide advertisers with a more complete monitoring system, Nielsen is rolling out a new product called DigitalPlus. The new platform will bring viewer information to advertisers via a television set-top box.... >>

BizReport | Advertising archives February 15, 2007

Nascar parks Daytona 500 ads online before the race

Nascar, the second-highest rating sport on television, is breaking marketing, and cookie, moulds.... >>

BizReport | Research archives February 09, 2007

More ad dollars reserved for new media

A new study indicates more brands are reserving dollars for new media sources. ... >>

BizReport | Advertising archives February 08, 2007

Print and radio ad spends decrease while online rises

An overall increase in U.S. advertising spend during 2007 will see increases in online spends and decreases in some offline budgets.... >>

BizReport | Search Marketing February 07, 2007

Keyword quality, not cost, is key

Following a sharp rise of 16.5 percent in Q3 2006, the average price for keywords rose by just 2 percent in Q4 2006. Such are the findings of Fathom Online in their Keyword Price Index. ... >>

BizReport | Research archives February 01, 2007

Online ad spend to grow 18%

Look for online advertising spending to increase in 2007. That is the word from a new forecast from Outsell Inc. According to the report, advertising as a whole will see a 5% increase while online ad spending will increase roughly... >>

BizReport | Advertising archives January 22, 2007

Google, Microsoft Take Aim on Rapid Growth

Trying to anticipate the growth of online advertising, Google and Microsoft say they are building new data centers. The centers will help them deal with the expected boom in online advertising over the next few years. Together, the two online... >>

BizReport | Research archives January 18, 2007

Internet Drawing Advertisers from TV & Print

The United States is not the only country pulling away from traditional advertising to new mediums. The countries in Europe are also fast moving to the Internet as the preferred ad medium.... >>

BizReport | Research archives January 09, 2007

13.4% Growth Expected for Online Ad Spend

New research from TNS Media Intelligence indicates that the advertising industry will see growth overall for 2007, but that growth is expected to be small. The largest ad revenue increases are expected online rather than offline. ... >>

BizReport | Advertising archives January 05, 2007

Ad Budgets Raise as Spending Falls

Advertisers may need to continue to think outside the box if they want the biggest slice of the revenue pie. According to a new report, advertising budgets are increasing but spending is not.... >>

BizReport | Research archives December 05, 2006

Online Ad Spend Surging As Traditional Growth Slows

A leading advertising forecaster is expecting online ad growth to surge in 2007, despite an expected moderate overall ad spend.... >>

BizReport | Advertising archives December 04, 2006

U.K. Outstrips U.S. in Online Advertising

Despite a slow take up, the U.K. has now overtaken the U.S. when it comes to online advertising.... >>

BizReport | Advertising archives November 30, 2006

IAB Promotes Benefits of Online Advertising

The IAB has gathered the opinions of marketing executives from almost 500 brand marketers to find out what they thought was most compelling about online advertising.... >>

BizReport | Research archives October 19, 2006

Google To Pocket 25% of Web Ad Spend

In a new report from eMarketer, an online market research firm, online search giant Google is on track to pocket 25% of the United States online ad spend for calendar year 2006. This kind of dominance over the online market... >>

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