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BizReport | Advertising archives June 12, 2012

Internet ad revenues hit new high

The Internet continues to attract advertisers and, according to the Interactive Advertising Bureau's latest data, first quarter Internet ad revenue has reached a record high.... >>

BizReport | Mobile Marketing October 05, 2011

eMarketer: Marketers moving money into mobile

Advertisers are set to spend $1.23 billion on mobile advertising this year, according to new figures released this week by eMarketer, the first time ever that annual revenues have topped the $1 billion mark. ... >>

BizReport | Advertising archives April 06, 2011

PubMatic: Brand advertisers want RTB options

When it comes to the online space, more brand advertisers are looking at real-time bidding (RTB) options. Rather than paying above premium prices or having no control over ad pricing, PubMatic's new report indicates that these marketers believe they will... >>

BizReport | Research archives April 03, 2009

Report: Internet ad revenues outstrip radio

Revenues from Internet advertising surpassed those from radio advertising last year, according to the recently released 2008 Internet Advertising Revenue Report from the Interactive Advertising Bureau and PricewaterhouseCoopers.... >>

BizReport | Advertising archives February 26, 2009

IDC: 10% growth in 2009 U.S. online ad spending 'too optimistic'

IDC is revising its forecast for 10% growth in U.S. online ad spending this year and, based on the latest data collected, that revision may be downwards.... >>

BizReport | Mobile Marketing September 17, 2008

Frost & Sullivan: Mobile ad revenues could soar

U.S. mobile advertising revenues will reach around $1.9 billion by 2012, reveals research firm Frost & Sullivan its latest report.... >>

BizReport | Advertising archives August 13, 2008

Ad network use increases six-fold

A new report from the Interactive Advertising Bureau and Bain & Co. has found a six-fold increase in the use of ad networks in 2007, compared to the previous year.... >>

BizReport | Advertising archives August 12, 2008 super-sizes ad units

Advertising on just got bigger. The Internet portal has become the first to offer skyscraper units that are almost double the size of the next largest ad unit being sold on the site.... >>

BizReport | Advertising archives July 30, 2008

eBay launches international advertising division

eBay has previously done international ad deals, but only on an ad-hoc basis. eBay is now adding an international advertising division to manage advertisers’ text and display ad campaigns around the globe.... >>

BizReport | Advertising archives July 16, 2008

Airlines turn to ads to pay fuel bills

Everywhere you look on an aircraft - including the covered passageway to the entrance, the toilet and even the overhead lockers - there's an advert. Just when you thought the airlines couldn't squeeze another one in, they do. But where?... >>

BizReport | Advertising archives July 11, 2008

Do your ads cater to your overseas visitors?

U.S. websites have been doing little in the way of providing relevant advertising to their overseas visitors, potentially missing out on a great deal more ad revenue, reports the Wall Street Journal.... >>

BizReport | Research archives June 23, 2008

Internet advertising revenues on the up

There has been an 18.2% increase in internet advertising revenues since last year, according to new figures released by the Interactive Advertising Bureau.... >>

BizReport | Advertising archives June 18, 2008

Newspaper ad revenue growth Q1 slowdown

Newspaper advertising revenue growth slowed in Q1 2008 by the largest amount since the Newspaper Association of America began measuring ad results back in 1971.... >>

BizReport | Research archives April 15, 2008

Dedicated sales teams key to online ad sales

Specialist online sales teams are the key to online newspapers’ big lead in the local online revenue stakes, according to recent research from Borrell Associates on behalf of the Newspaper Association of America.... >>

BizReport | Research archives March 29, 2008

Newspaper ad revenues fall

Ad spending on U.S. newspaper sites increased in 2007, but this didn’t managed to balance out losses in print ad revenues, which decreased by the largest percent in over 50 years.... >>

BizReport | Advertising archives March 03, 2008

First automated ad network turned on

In what could be an online first, a fully automated ad network has been launched that blends multiple targeting and pricing approaches to best place ads and maximize ROI. ... >>

BizReport | Research archives November 13, 2007

Q3 Internet ad revenues jump to new high

The third quarter of 2007 has seen Internet advertising revenues soar to a new record high, according to a recent announcement from the Interactive Advertising Bureau and PricewaterhouseCoopers.... >>

BizReport | Research archives October 31, 2007

Google ad revenue outstrips ITV1

Google’s Q3 advertising revenue, in the U.K., has overtaken that of a major British commercial television company.... >>

BizReport | Advertising archives October 05, 2007

Online ads reach $10 billion for first-half of '07

The first half of 2007 has seen a huge increase in online advertising revenue according to a report from the IAB. The report indicates that a higher percentage of ad dollars is landing online rather than traditional media, a change... >>

BizReport | Research archives May 09, 2007

aQuantive profits rise 87%

Online advertising revenue was good to aQuantive in Q1, with profits for the company reportedly raising 87%. Net income rose to $14.6 million while revenue was up to $142.6 million. ... >>

BizReport | Advertising archives May 04, 2007

AOL ad revenues rise

AOL’s decision to provide free content and features supported by advertising dollars has lost them paid subscribers, but increased advertising revenues.... >>

BizReport | Advertising archives May 02, 2007

Out-of-home media spend is up 27%

According to a new report from PQMedia, alternative out-of-home ad campaigns - digital billboards and video ad networks - are working better than marketers had hoped. According to the report, alternative out-of-home media spending jumped to $1.69 billion in 2006... >>

BizReport | Research archives March 26, 2007

Google, Microsoft, eBay lead February "visits"

At first glance, comScore's new "visits" metric doesn't seem to have impacted February's traffic rankings in the United Kingdom. The new metric measures how long users are engaged with a website; if they don't remain active for 30 minutes, the... >>

BizReport | Research archives March 08, 2007

2006 online advertising revenue hits record high

The sharp growth of online advertising is reflected in the U.S. online ad spending figures recently released by the IAB and PricewaterhouseCoopers.... >>