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BizReport | Advertising July 23, 2021

Forecast: Online ad spend to top TV by '25

Over the next four years look for ad spending in the digital space to outpace television significantly. That is a key takeaway from a new advertising forecast out from PricewaterhouseCoopers. The digital ad spend is expected to increase to at... >>

BizReport | Advertising December 02, 2020

Forecast: 2020 ad declines to rebound in 2021

For the first time in a decade, global media spending fell in 2020. Total global media spending is expected to be down nearly 7% YoY, reaching about $1.2 trillion for the year. Much of the decline is blamed on the... >>

BizReport | Advertising archives August 28, 2018

Forecast: Global ad spend to top $1 trillion

Steady growth will continue for the digital ad space. That's the word from PQ Media's Global Advertising & Marketing Revenue 2018-2022 forecast. Their data indicates global ad revenues will increase just over 5% to reach $1.3 trillion this year, with... >>

BizReport | Advertising archives August 15, 2017

Forecast: Content marketing revs to show strong increases

Based on 2016 numbers and the first half of 2017, PQ Media expects content marketing revenue to see continued strong growth. Content marketing revenues reached $28 billion, and for the first half of the year, increased another 14%. ... >>

BizReport | Advertising archives April 11, 2017

Forecast: VR to hit $7b

This year, look for significant growth in the global virtual reality world - significant to the tune of $7.2 billion. That according to GreenlightVR; their experts suggest head-mounted displays will account for more than half ($4.7 billion) of that total.... >>

BizReport | Advertising archives March 15, 2017

Forecast: Ad growth to slow this year

Although global advertising increased just over 4% in 2016, experts believe ad growth will decelerate this year, thanks to economic and political worries. That's the key takeaway from PQ Media's new Global Advertising & Marketing Revenue Forecast 2016-20. ... >>

BizReport | Advertising archives December 06, 2016

Forecasts: Programmatic, Native on the up

Two forecasts indicate a strong growth period is in the works for both Programmatic and Native advertising. Here's how it breaks down: ... >>

BizReport | Advertising archives December 21, 2015

Forecast: Local ad revs to top $146b

Look for local advertising to steadily rise in 2016. That is the takeaway from BIA/Kelsey's 2016 US Local Advertising Forecast which predicts local revenues to increase from $141 billion this year to $146.6 billion in 2016. That's an increase of... >>

BizReport | Advertising archives May 16, 2014

Forecast: 40% of ad budgets to be programmatic next year

Look for more from programmatic. That is the take away from a new report called The State of Programmatic Media which indicates that, as soon as 2015, about 40% of ad budgets may push into programmatic territory.... >>

BizReport | Advertising archives April 28, 2014

Local Media Revs to push $158b

Look for more ad dollars to be pushed to the local level. That according to the new US Local Media Forecast from BIA/Kelsey Group. While the US economy isn't expected to see as much growth overall, experts believe advertisers will... >>

BizReport | Advertising archives July 17, 2012

BIA/Kelsey: Local Online ad revenues to push $150b by 2016

The local ad space is heating up, particularly online. According to a new forecast from BIA/Kelsey, the local, online space will see more than 13% growth through 2012. By 2016 the local ad spend is expected to surpass $150 billion.... >>

BizReport | Advertising archives June 19, 2012

Forecast: Mobile to push call-based ads higher

As more consumers move to mobile, businesses are finding more leads calling in via smart and feature phones. If fact mobile calls to businesses are expected to out-pace calls based on desktop search more than six times over.... >>

BizReport | Advertising archives March 20, 2012

Forecast: Local media revenue growth to slow

With increased connectivity more businesses are pushing into the online space to set up store-fronts, advertise and connect with a global consumer base. But although many businesses are pushing online an updated forecast from BIA/Kelsey indicates a slowing of local... >>

BizReport | Advertising archives January 23, 2012

New advertising tools will help brands make most of $40b spend

Online advertising, forecasts eMarketer, may hit $40 billion this year. That, in itself is headline making news, but of more interest to brands and marketers are the new ways to analyze campaigns and engage the online consumer base.... >>

BizReport | Advertising archives August 31, 2011

Forecast: SMBs to shift more ad dollars to digital

As the public shifts their content consumption to digital avenues, businesses are following. From movie streaming and newspaper reading to time-shifting prime time television to watch via laptop or tablet, consumers are do more with the Internet. To keep up... >>

BizReport | Advertising archives August 29, 2011

Forrester: Interactive ad spend to push $77B by 2016

Look for an explosion to hit interactive advertising by 2016. According to a new Forrester Research forecast, the mediums will reach $77 billion by 2016; that is the same amount that advertisers are currently spending on television ads. Just over... >>

BizReport | Advertising archives June 17, 2011

What's driving online ad growth?

2011 is looking like a banner year for online advertisers, even as we hit the half-way mark. The key to spending increases is that it isn't just advertisers who are doing it. Consumers are spending more time and money online... >>

BizReport | Social Marketing May 03, 2011

Forecast: Social Media could surpass $8b by 2015

Facebook broke out ads within the social network just over a year ago, and hasn't looked back. Neither have consumers or advertisers, if a new forecast from BIA/Kelsey Group pans out. According to the report social media advertising will skyrocket... >>

BizReport | Advertising archives March 21, 2011

Forecast: Local Online could double by 2015

As more consumers look to online outlets for news and information, more local businesses are hoping to engage them in the space. That is the takeaway from a new forecast from BIA/Kelsey, which indicates that local online ad revenues may... >>

BizReport | Advertising archives January 03, 2011

Forecast: 10% growth in online ad revenue this year

2011 is here and it looks to be a decent year for online marketers. According to S&P Equity Research, online ad revenue will increase by about 10% this year, that should push ad revenue to just over $28 billion in... >>

BizReport | Advertising archives September 16, 2010

MediaMind V2.0 offers one-stop approach

For do-it-yourself marketers, having one simple solution to create and launch ad campaigns is crucial. MediaMind's Version 2.0 is one new solution on the horizon. The upgraded version 2.0 gives advertisers the ability to create, track and modify online ad... >>

BizReport | Advertising archives July 01, 2010

Forecast: Online product placement to outpace television

Product placement. It's not just for primetime television any longer. According to a new forecast released by PQ Media product placement on the Internet grew by just over 11% in 2009 to reach $40 million; this while the overall product... >>

BizReport | Advertising archives June 11, 2010

Forecast: By 2015 online ads to surpass $110 billion

When it comes to the future the online ad space will continue to grow by leaps and bounds. At least according to one forecast. According to IPG's Mediabrands' Magna Global the online ad spend will rock past $100 billion by... >>

BizReport | Advertising archives May 25, 2010

comScore releases Smart Control

A new release from comScore's AdEffx platform should help marketers by providing more accurate metrics throughout each phase of an online campaign. Called Smart Control, the platform allows marketers and agencies to measure homepage takeovers, integrated ad placements or specific... >>

BizReport | Advertising archives January 22, 2010

Magna: Expect an ad rebound in 2010

With the SuperBowl only a few days away and the 2010 Winter Olympics mere weeks away, advertisers are expected to push more dollars into the ad space. According to a new forecast from Magna Q1 2010 will be the last... >>

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