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BizReport | Advertising archives March 04, 2014

Value of social media ads continues to elude ad agencies

Keeping up with the technology evolving in advertising and marketing is a must for an agency to be successful, but many agencies are finding it hard to justify social media ad spend due to a lack of hard ROI data... >>

BizReport | Advertising archives December 17, 2013

Native advertising - publishers lead the way

A recent survey of professionals working in publishing, PR and advertising agencies found that while almost two-thirds of publishers offer native advertising, only a third of agencies provide it as a service. ... >>

BizReport | Advertising archives January 08, 2013

Stingy, interfering clients frustrating digital and design agencies

It's been a decade since I worked in an agency, and back then we were unhappy doing increasingly in-depth pitches for free, loathed clients trying to muscle in on art direction and battled to get clients to accept the required... >>

BizReport | Internet June 14, 2010

Online media buyers bogged down by admin

Earlier this year the American Association of Advertising Agencies (AAAA) released estimates that it costs twice as much to manage the placement of digital ads as compared to print and broadcast. A new survey has found digital media buying also... >>

BizReport | Advertising archives April 21, 2010

Many ad agencies aren't results-driven

Is your advertising agency results-driven or do they live in "old adland"? A new report from the Fournaise Marketing Group found out what marketers around the globe think of their advertising agencies. ... >>

BizReport | Research archives January 15, 2008

Many marketers to change ad agency this year

The Chief Marketing Officer Council’s recently released annual forecast predicts that, in 2008, many marketers will be changing strategies to focus more on online activity. This process, they found, will also see many marketers changing their advertising agencies. ... >>