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BizReport | Advertising archives May 26, 2011

3 questions with cloud-based ad platform Flite

Marketers around the globe are talking about and experimenting with the cloud - serving content, ads and video from the cloud. Offering materials from the cloud. Cloud-based ad hub Flite is taking the cloud further by offering two new ad... >>

BizReport | Advertising archives May 04, 2011

Hearst partners with Pictela for new portrait ad unit

A new ad unit has been adding value to ads within the AOL universe, and is now available outside the AOL funnel. This week, Pictela announced that Hearst Digial Media would be the first magazine publisher to integrate IAB Portrait... >>

BizReport | Advertising archives February 24, 2011

AudienceScience, Tumri to power audience-centric targeting

Everyone is talking about targeting. From retargeted campaigns to behavioral debates and contextually relevant ads, brands have many options for ad targeting. AudienceScience, in collaboration with Tumri, is powering another targeting solution - one that puts the consumer in the... >>

BizReport | Advertising archives February 11, 2011

Fetchback, Pepperjam, e-Dialog integrate for increased reach, conversions

Ad retargeter Fetchback is integrating with Pepperjam and e-Dialog to give advertisers more bang for their ad buck. Through the partnership clients using both Pepperjam and Fetchback will be able to track conversions from both companies, giving advertisers a better... >>

BizReport | Social Marketing February 09, 2011

Panache release puts social to work

A new ad format from Panache is taking social media in hand. In 2011 many experts are calling for an increase in the use of social media by consumers, making it a hot-spot for advertisers. The new ad format gives... >>

BizReport | Advertising archives November 04, 2010

Big ads not intrusive, concludes OPA study

Large ad units that were released by the Online Publishers Association last year have been tried and tested - and the results show that bigger ads aren't always considered intrusive.... >>

BizReport | Advertising archives July 03, 2009

OPA releases new ad units

Touting better ways to build brand and deliver an 'experience' ad, the Online Publishers Association has launched a new series of ad units. Several big brands have already signed on to use the new ad units, hoping they can deliver... >>

BizReport | Advertising archives April 06, 2009

AdSense units stream Tweets

The blogosphere is buzzing with rumors that Google may be in talks to buy Twitter, but whatever is going on behind the scenes, Google continues to innovate and their latest foray does include the micro-blogging platform. ... >>

BizReport | Advertising archives March 31, 2009

Google pulls plug on AdSense video units

If you're currently using AdSense for video, you've got about one month to reorganize your strategy, according to an announcement late last week on the official Google blog.... >>

BizReport | Advertising archives March 19, 2009

New banner ad units make celebrity endorsements affordable

Recent surveys have shown that while consumers are being turned off by companies that sponsor sporting celebrities, especially those companies that are receiving bail out funds or are struggling financially, endorsement by famous athletes does increase brand favorability and purchase... >>

BizReport | Advertising archives March 11, 2009

OPA proposes trio of new ad units

Hot on the heels of Google's launch of expandable display advertising, comes news from the Online Publishers Association that they are introducing a trio of new advertising units in the hope of boosting both creativity and revenue.... >>

BizReport | Advertising archives August 12, 2008 super-sizes ad units

Advertising on just got bigger. The Internet portal has become the first to offer skyscraper units that are almost double the size of the next largest ad unit being sold on the site.... >>