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BizReport | Mobile Marketing July 07, 2017

Mobile marketing spend to break $100bn barrier year

Global mobile marketing spend is forecast to break through the $100bn mark for the first time this year, according to the latest MAGNA report. ... >>

BizReport | Advertising archives May 08, 2017

83% of advertisers plan increase in digital video ad spend

New global research from AOL reveals digital video will see the largest increase in ad spend this year at the expense of television budgets. ... >>

BizReport | Advertising archives January 05, 2017

Ad tech funding, deals drop in 2016

The headline findings of a new analysis released by CB Insights, conducted on behalf of the Financial Times, show that the number of global financing deals in ad tech firms is forecast to have decreased by the end of 2016.... >>

BizReport | Social Marketing November 01, 2016

Research shows increased ad spend in social media

New targeting capabilities on social media platforms have been partly responsible for an increase in ad spend between the second and third quarters of 2016, according to new research from Kinetic Social. ... >>

BizReport | Advertising archives March 24, 2016

Internet ad spending to overtake television by 2017

More will be spent on Internet advertising than on television commercials by next year, according to a new report from ZenithOptimedia. ... >>

BizReport | Advertising archives March 21, 2016

Global ad spend rise driven by mobile as desktop stagnates

Marketing intelligence firm Warc has released its global ad spend predictions for this year and next, and expects global ad spend to rise 4.4% this year but slowing in 2017. ... >>

BizReport | Advertising archives April 07, 2015

2015 global ad spend to exceed half a trillion dollars

Marketers are predicted to spend more than half a trillion dollars globally in 2015 despite the lack of boost brought about by major events. ... >>

BizReport | Advertising archives March 09, 2015

Global ad spend exceeds half a trillion dollars

The global advertising market surpassed half a trillion U.S. dollars in 2014, according to Strategy Analytics' latest report.... >>

BizReport | Advertising archives February 23, 2015

U.K. first country in which digital ad spend tops 50%

A new study from Strategy Analytics reveals more than half of ad spend in the U.K. will go towards digital this year, making it the first country in which this has happened. ... >>

BizReport | Advertising archives March 11, 2014

UK: Mobile ad spend to outstrip newspaper ad spend in 2014

A new report from eMarketer forecasts mobile ad revenues will overtake newspaper ad revenues in the UK for the first time ever during 2014. ... >>

BizReport | Advertising archives October 08, 2012

More research reveals higher engagement levels of tablet users

Recent studies have shown that tablet users are a more engaged and valuable segment of consumers compared to those using personal computers. New research from IgnitionOne provides more evidence of the levels of engagement.... >>

BizReport | Advertising archives October 01, 2012

Solve Media: Bots responsible for 10% of online traffic

Solve Media has revealed details of a 20-month study that found an estimated 10% of all online traffic isn't generated by humans - it's the result of bot activity.... >>

BizReport | Advertising archives April 03, 2012

UK 2011 online ad spend nudges $8 billion

New figures released today by the Internet Advertising Bureau reveal a huge jump in online ad spend in the UK in 2011, the highest growth in five years. ... >>

BizReport | Mobile Marketing February 22, 2012

Flurry: Mobile ad spend lags behind sector growth

Brands and agencies have yet to adapt to the massive popularity and usage of mobile apps among consumers, according to Flurry, and ad spend on the channel is lagging behind growth. ... >>

BizReport | Advertising archives October 14, 2011

Facebook ad CTRs and CPCs rise

Improvements in Facebook's ad offering coupled with increased brand interest demonstrate the rising importance of the social network to marketers, but it comes at a cost.... >>

BizReport | Advertising archives June 17, 2011

Online ad spending up, venture capitalists look for next big thing

With Q1 numbers in and showing strong growth in online advertising, and as consumers continue to log on and stay online longer, venture capitalists are taking more interest in the online space. This week, funding rounds have been announced for... >>

BizReport | Advertising archives June 15, 2011

Study: Display ads responsible for 44% of Q1 transactions

Display is coming up strong in the first half of 2011, despite trends that show more thought and creativity placed in newer formats like video. According to new data from C3 Metrics, display ads accounted for 44% of advertisers' attributed... >>

BizReport | Advertising archives April 20, 2011

Criteo: Display ad growth strong

Initial Q1 2011 findings from Criteo suggest that online display advertising is far from dead. Although social, mobile and video ad units are getting more play, Criteo's findings show there is still life in display advertising.... >>

BizReport | Social Marketing February 01, 2011

Social endorsements improve flagging Facebook ad CTRs

Global ad spend on Facebook is forecast to more than double this year, yet recent research has found the performance of the average ad on the social network to be disappointing. ... >>

BizReport | Research archives September 17, 2010

eMarketer: Global online ad spend to top $100 billion in 2014

The latest Global Intelligence Report, from eMarketer and Starcom MediaVest, shows global online ad spend rising to almost $100 billion in 2014, with North America's growth faster than Western Europe.... >>

BizReport | Advertising archives June 04, 2010

IAB study shows European online ad spend grew in 2009

More was spent on online advertising in Europe last year than in 2008, according to a new report from the Interactive Advertising Bureau Europe, and while growth was small it was the only advertising channel to witness any increase at... >>

BizReport | Advertising archives May 25, 2010

Razorfish: 2009 social media, mobile ad spend tiny

Despite social media and mobile use skyrocketing, advertisers are only committing a small amount of their ad spend to the channels, according to new data released by interactive agency, Razorfish.... >>

BizReport | Advertising archives May 20, 2010

Optimism reigns as 2010 online ad spend forecasts revised

As marketers move budgets online, Internet ad spending in the U.S. is expected to increase by over 10% this year, according to eMarketer.... >>

BizReport | Advertising archives December 07, 2009

GroupM predicts UK ad market first out of recession

GroupM forecasts that the U.K. will be the first ad market to pull out of the global economic recession next year, with relatively high rates of growth expected for Internet and mobile. ... >>

BizReport | Advertising archives November 13, 2009

Borrell: Auto industry online ad spend to rise next year

Spending by auto manufacturers and car dealers across the U.S. is set to shift up a gear next year, according to new research from Borrell Associates.... >>

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