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BizReport | Advertising November 16, 2020

Reports: Context, placement key to engagement

It is no secret that contextually relevant ads are more engaging to consumers, and yet many brands and marketers continue to miss that connection. But context isn't the only key; brands also need to be aware of the quality near... >>

BizReport | Advertising archives July 11, 2014

Ads for businesses, charities found alongside extremist YouTube videos

A new case of advertising placed in inappropriate environments has come to light following the findings of a BBC Newsnight investigation. Ads on YouTube for UK charities, businesses, the BBC and National Citizen Service were found to be appearing against... >>

BizReport | Advertising archives September 12, 2013

Which ad formats are putting off your website visitors?

Are the types of ad formats on your website driving consumers away? According to new research from content-style ad network Adblade, where online ads appear on a page can seriously damage their enjoyment of a website, or turn them away.... >>

BizReport | Advertising archives November 26, 2012

Ad placement on Yahoo's log-in page takes a tumble

A report from Macquarie Equities Research reveals that log-in pages aren't necessarily the best spot for ad placement.... >>

BizReport | Advertising archives March 22, 2012

AdSafe: Over 38% of display ads never seen

New research by brand protection and online content rating firm AdSafe reveals that over 38% of display ads are never seen by Internet users, irrespective of where they appear on the page. ... >>

BizReport | Advertising archives July 29, 2011

Twitter ads appear in users' timelines

Starting today ads placed on Twitter, known as Promoted Tweets, will begin showing up on the timelines of users that follow the advertiser.... >>

BizReport | Advertising archives June 02, 2011

DoubleVerify release allows brands to block some pages

Knowing when and where your ad will appear on the Internet can be a stresser for online brands, but a new release from DoubleVerify offers not only the ability to determine when and where but the ability to block ads... >>

BizReport | Advertising archives January 04, 2010

Marketers want transparency in New Year

Well, 2010 is here and many marketers are making a change from year's past. Rather than blindly signing up with advertising networks, content hubs or placing search campaigns, they are looking for specific, non-intrusive content with which to advertise. Enter... >>

BizReport | Advertising archives November 11, 2009

Internet Marketing 101: How ad placement can harm - or help - brands

It is the fear of marketers the world over, both big brands and small businesses. Improper ad placement - finding an ad for a child's toy, for example, adjacent to adult content. Although most marketers do try to police the... >>

BizReport | Advertising archives November 03, 2009

EyeWonder provides more insight into rich media ad performance

Ad technology firm EyeWonder has added a new set of metrics to provide online marketers with a more complete picture of how long consumers are exposed to their rich media ads either in their entirety or via a partial view.... >>

BizReport | Advertising archives August 31, 2009

Study: Placement and design key to in-game ad success

If advertisers adhere to a few rules, in-game advertising is an effective channel via which to target the growing number of gamers from a wide range of age groups, found recent research from gamematrix and the University of Offenburg.... >>

BizReport | Advertising archives August 24, 2009

Display ads - does size matter?

While there has been a tendency toward using larger, more intrusive ads of late, is bigger really better? Not necessarily, according to a new study by Dynamic Logic that looked at thousands of display ad campaigns over the last few... >>

BizReport | Advertising archives May 19, 2009

DoubleVerify launches real-time ad insertion tracking system

Budgets are tight and every penny needs to be accounted for, so a system that claims to help those in the marketing industry attain a higher level of ROI is bound to make many marketers prick up their ears.... >>

BizReport | Search Marketing June 26, 2008

AdGooroo: Top ad placements not always most profitable

A search marketing firm has found that achieving top AdWords placement positions isn’t necessarily the most profitable spot for advertisers. So, where is?... >>

BizReport | Research archives April 09, 2008

On-page placement - the missing metric

An eye-tracking study, commissioned by MarketingSherpa, demonstrates that below-the-fold ad placements aren’t seen by the majority Internet users.... >>

BizReport | Search Marketing December 13, 2007

Top spots key to brand advertising

Until now, the effect of having your brand appear in the number one spot on Google has always been assumed to be a positive one. Kelowna-based Enquiro Research recent conducted a Google-commissioned study that supports that assumption.... >>

BizReport | Advertising archives July 23, 2007

Not all in-game ads are equal

In-game ads represent an ideal opportunity for marketers to reach millions of users, especially those in the tough-to-target 18-34 year old age group. However, results of a new study show that not all in-game ads are as effective at grabbing... >>