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BizReport | Advertising archives September 25, 2014

Jivox: Older ad formats hurting advertisers

Turns out traditional banner and display ads may be doing more harm than good for online advertisers. That's the takeaway from new Jivox data which indicates brands using older ad formats are missing out on potentially significant increases in campaign... >>

BizReport | Advertising archives October 24, 2013

Ad Roundup: Automation, Closed-Captioning and Positioning - Oh, My!

New releases to the online ad space this week may make it simpler for brands to engage consumers - by guaranteeing ad positioning, closed-captioning video formats and better controlling ad budgets.... >>

BizReport | Advertising archives April 05, 2013

Global research project reveals best ad formats for tablets

A global research project, in which 37 ad formats were tested among 20 million U.S. consumers over a 14-month period, has helped to define the best ad formats for tablets. ... >>

BizReport | Advertising archives July 27, 2012

IAB: Interactive ads popular with tablet users

Interactive tablet ads elicit more positive consumer attention than static formats, as long as they match the high quality of the overall tablet experience, according to new research from the UK Internet Advertising Bureau. ... >>

BizReport | Advertising archives May 30, 2012

PointRoll: Rich media pushing interaction, completion rates

PointRoll has released the 2011 Benchmark Report, identifying the top ad formats for engagement amongst consumers. The top verticals for interaction included Toys & Games Manufacturers, Consumer Goods Manufacturers and Pharma marketers. ... >>

BizReport | Advertising archives June 21, 2011

How getting creative may push ROI sky-high

Slapping a logo on a banner and hoping the act will engage consumers only results in lost ad dollars and headaches. And yet, many brands are afraid to get too creative with advertising for fear that the viewer won't engage... >>

BizReport | Advertising archives February 17, 2011

Report: Type-In ads boost brand recall

A different ad type may give brands a boost when it comes to recall. According to a recent study by Keith E. Niedermeier, Ph.D. and Corey Pierson, type-in ads boosted brand recall by 65% and message recall by 35%. That... >>

BizReport | Advertising archives September 28, 2010

Devil and the IAB challenge existing display ad formats

The IAB is challenging the entire marketing and ad industry to come up with new display ad units that will make "banner blindness" a thing of the past, while AOL launches Project Devil, an ad format that can't be easily... >>

BizReport | Advertising archives November 12, 2009

YouTube to test "skip" buttons in pre-roll ads

Much study predicts online video to be a key ad vehicle in the coming years, but the race is still on to find the "perfect storm" that will bolster the revenues of struggling video sites, including even the largest, YouTube.... >>

BizReport | Advertising archives July 14, 2009

Eyewonder launches PageMorph

A new ad format is out there and it's likely to catch consumers' eyes - ready or not. Called PageMorph, the new advertising unit is the latest from interactive ad technology company Eyewonder. It virtually takes over the webpage.... >>

BizReport | Advertising archives July 03, 2009

OPA releases new ad units

Touting better ways to build brand and deliver an 'experience' ad, the Online Publishers Association has launched a new series of ad units. Several big brands have already signed on to use the new ad units, hoping they can deliver... >>

BizReport | Advertising archives October 06, 2008

iPerceptions: Current ad formats ineffective

Rich media advertising may draw the eye, but it doesn't necessarily draw clicks, according to recently released results from an iPerceptions study. ... >>

BizReport | Advertising archives September 18, 2008

AdCamo introduces brandable cursors

Just when you thought every possible pixel had been targeted for advertising, someone monetizes another piece of Internet real estate. This time, the humble cursor gets a marketing makeover.... >>