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BizReport | Advertising archives March 15, 2013

Adfonic: CTRs from tablets outperform smartphones

Whether it's direct response or a branding campaign, new research from Adfonic reveals that mobile advertising click-through rates via tablets far exceed those on smartphones. ... >>

BizReport | Advertising archives August 03, 2012

Prevent ad collisions with new AdSafe solution

It's often a violation of an agreed insertion order (IO), but it still happens. According to new data released by brand protection firm AdSafe, 6 - 7% of ads are affected by ad collision. ... >>

BizReport | Advertising archives July 25, 2012

Facebook mobile ads CTR 13x that of desktop and cheaper

In the first quarterly earnings reports since its public listing two months ago, social network Facebook is expected to post disappointing numbers. However, a new study by AdParlor reveals there could be better news ahead from Facebook's mobile ad offerings.... >>

BizReport | Advertising archives December 30, 2010

Optify offers quick global campaign launch

From monitoring the impact of a campaign on organic search to tracking conversion rates, today's online merchant needs to be in the know. That means real-time information. SaaS provider Optify has upgraded their platform to give marketers more insight into... >>

BizReport | Advertising archives May 05, 2010

Microsoft urges advertisers to adopt Dwell metric

With more and more advertisers using rich media in display advertising, the success of an ad can't be pinned down to just click-through rates. Instead, a wider variety of metrics is required to establish to what extent consumers are engaged.... >>

BizReport | Ecommerce archives December 02, 2009

Lazy marketers not linking tailored landing pages to ads

When consumers click on your ads, where do you take them? Do you direct them to your website's homepage or do you send them to tailored landing pages. A recent study suggests many marketers aren't linking ads to landing pages... >>

BizReport | Advertising archives August 19, 2009

comScore: Online ad campaigns for CPG brands out-perform TV

Advertising CPG brands online can be as effective, if not more, than advertising them on television, according to new data from comScore and dunnhumbyUSA.... >>

BizReport | Social Marketing January 06, 2009

"You 'Kin Do It", says Dunkin' Donuts in new multi-million dollar ad campaign

The American coffee and food chain is seeing in 2009 with a bang with the launch of a $100 million ad campaign that will include social marketing in the mix.... >>

BizReport | Advertising archives December 17, 2008

The Arts Ad Network partners with adConductor

Marketers looking to connect with an affluent, educated online audience now have a new route to explore thanks to The Arts Ad Network and Burst Media's adConductor. ... >>

BizReport | Advertising archives November 21, 2008

Ad network launches quality guarantee, refunds

Online ad network Undertone Networks is hanging its hat on accountability with the announcement this week of a Quality Guarantee, with refund, for all its advertisers. ... >>

BizReport | Advertising archives October 25, 2007

Guinness decides to hide, not broadcast, next ad campaign

Not only do you have to wait for a pint of Guinness to be poured, you now have to wait to see their ads, too. ... >>

BizReport | Trends & Ideas archives April 30, 2007

Google, Intel create marketing toolkit

Tech giants Intel and Google have teamed up to create a virtual marketing storefront. The new platform is said to be aimed at helping small businesses get a better foothold in the online world.... >>

BizReport | Advertising archives April 23, 2007

Ad campaign targets concerned DoubleClick clients

Interactive agency 24/7 Real Media has launched an ad campaign to attract marketers who aren’t happy with Google’s acquisition of DoubleClick.... >>