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BizReport | Advertising archives July 03, 2017

Internet users associate advertising with fake news

As the battle against fake news continues, a new study commissioned by Rakuten Marketing reveals that a climate of distrust now sees almost three-quarters of British consumers associating advertising with fake news. ... >>

BizReport | Advertising archives July 27, 2016

LEAN: The key to motivating ad blockers to disable their software

Ad blocking is a significant challenge to advertisers, but a new report from the Interactive Advertising Bureau reveals that all is not lost as many of those using ad blocking software can be convinced to disable it.... >>

BizReport | Advertising archives January 28, 2016

Trial of new tool sees re-engagement of 40% of ad blockers

Unique SaaS technology is now available to publishers that enables them to fight back against ad blockers courtesy of Oriel Ventures. ... >>

BizReport | Advertising archives October 19, 2015

Tactics used in the age of ad avoidance

Much media attention has been given to ad blocking in recent months in the wake of Apple's recent move to allow ads to be blocked on the Safari browser of its iPhones and iPads. Research from BuzzCity reveals ad blocking... >>

BizReport | Advertising archives June 20, 2015

Sourcepoint developed to block ad blockers

Publishers are missing out on billions of dollars due to the increasing popularity of ad blocking. Perhaps new software released by an ex-Google employee can help publishers reclaim some of the lost revenue by using a 'transparent transaction' approach. ... >>

BizReport | Advertising archives May 13, 2009

AdBlock Plus to help sites get ads in front of visitors

Wladimir Palant claims he isn't trying to kill online advertising and is even proposing revisions to his ad blocking product which would allow site owners to plead their case to site visitors to allow ads to be displayed. ... >>

BizReport | Internet August 26, 2008

Will IE8 disrupt online advertising?

A new version of Microsoft’s Internet Explorer is soon to be released, and some advertisers fear a new privacy feature has the potential to be an ad blocker. What does the new feature do, and might it affect Internet advertising?... >>