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BizReport | Advertising archives January 20, 2012

Google takes aim at sites that are 'top heavy' with ads

If your webpages contain too much advertising above the fold then Google will now start to penalize you in search results.... >>

BizReport | Blogs & Content archives March 24, 2010

Eyetracking shows above-the-fold content gets most attention

Dr. Jakob Nielsen, a web usability expert, has recently concluded from new eyetracking analysis that the page fold remains an important consideration in webpage design, but isn't the be-all and end-all. ... >>

BizReport | Internet November 02, 2009

Online marketers need not fear the fold

Just as traditional media tactics don't always work online, traditional marketing creative considerations don't always need to be adhered to on websites, as new data gleaned from usability tests conducted by UK-based cxpartners shows. ... >>