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BizReport | Advertising archives September 30, 2011

Electronic Arts announces game marketing platform

Electronic Arts, the major developer, publisher and distributor of video games, has announced the launch of a new audience insights platform aimed at marketers across its console, mobile, social and online games. ... >>

BizReport | Social Marketing July 11, 2011

Zynga gamifies privacy policy, launches PrivacyVille

If you're a social gaming firm what better way to present your privacy policy than in the form of, you guessed it, a game. That's exactly what leading social game developer Zynga has done with the launch of PrivacyVille. ... >>

BizReport | Social Marketing May 12, 2011

Zynga hopes social users go Gaga over new game

Lady Gaga, the outrageously popular pop artist, is to get her own social game, courtesy of Zynga, developers of the equally popular but not as outrageous FarmVille and many other titles on social networks such as Facebook. ... >>

BizReport | Blogs & Content archives April 14, 2011

What's a social gamer worth? You may be surprised

Everyone is playing games. Whether on a console, in an online or mobile environment or through social networks. A new report indicates that these gamers may have more impact on brands and buzz outside of gaming, though, than originally thought.... >>