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BizReport | Mobile Marketing December 04, 2008

Social networking via mobile phone on the increase

Recent surveys have shown that most mobile phone users take their mobiles with them wherever they go. It's this portability and 'always on' technology that is prompting the increasing use of mobile for social networking. ... >>

BizReport | Social Marketing September 22, 2008

Half of online travel consumers turn to web 2.0

No longer do online travel consumers turn solely to glossy websites, image galleries and magazine itineraries. These days, more and more travelers are turning to web 2.0 travel community-based destinations.... >>

BizReport | Social Marketing June 18, 2008

Forrester: All social nets are not created equally

When it comes to social marketing, advertisers need to do a little more research. Sure there are any number of consumer-based social nets, all of which are increasing their unique user-base each month; there are also more of these networks... >>

BizReport | Research archives May 02, 2008

DMA: Web 2.0 links brand and direct marketing

The Direct Marketing Association (DMA) has released a new report that looks at how Web 2.0 is the link between direct marketing and brand. ... >>

BizReport | Research archives April 22, 2008

Rapid growth ahead for Web 2.0

Forrester Research predicts that spending on Web 2.0 will grow rapidly over the next few years as large companies embrace the various technologies.... >>

BizReport | Blogs & Content archives February 28, 2008

Web 2.0 used by half of enterprises - does it pay off?

That is the question asked by researchers in a new report which found 54% of enterprises and more than 70% of companies with fewer than 500 employees are using blogs, RSS feeds, social marketing and online video to reach out... >>

BizReport | Research archives January 10, 2008

Americans buy more travel online than offline

Last year, more American travelers purchased their travel online than offline, according to a recent survey.... >>

BizReport | Blogs & Content archives January 09, 2008

Business not yet embracing Web 2.0

A global survey of business executives has found that security and governance concerns are hindering the uptake of Web 2.0 tools within the business community. ... >>

BizReport | Research archives November 06, 2007

Chinese adopt Web 2.0 faster than Americans

Blogs to Podcasts, online users in China are adopting Web 2.0 interfaces faster than their American counterparts. According to a recent NetPop report user-generated content impacts 58% of Chinese purchases but only about 19% of American purchases. ... >>

BizReport | Mobile Marketing October 04, 2007

Study: Consumers don't go mobile with Web 2.0

Before putting all the aspects of Web 2.0 into mobile campaigns, marketers should pay attention to a recent study from Avenue A|Razorfish. According to the study consumers love web 2.0 but so far haven't begun incorporating Web 2.0 into their... >>

BizReport | Blogs & Content archives September 13, 2007

comScore introduces Conversational Media Report

Building a brand starts with, and continues to utilize, conversation. Now, comScore has introduced a way for marketers to measure the audience that conversational media attracts. ... >>

BizReport | Research archives August 06, 2007

Newspapers exploit Web 2.0 services to expand reach

A recent report from The Bivings Group indicates that more newspaper websites are drawing readers from the "extras" they offer - blogs, story comments, video and RSS feeds - than from the simple copy offered in print form.... >>

BizReport | Social Marketing April 18, 2007

Fraction of Web 2.0 website visitors participate

New research appears to show that Web 2.0 sites, where users can upload their own content, are full of lurkers, not participators.... >>

BizReport | Research archives March 27, 2007

The wealthy are on the web

Rich Americans are online and they love to shop, according to a new survey by the Luxury Institute.... >>

BizReport | Advertising archives March 27, 2007

Doritos ad campaign draws millions

Doritos issued an ad challenge to consumers in the run up to the Super Bowl as part of a carefully crafted marketing campaign. The result? Two million hits on the challenge microsite, three-quarters of a million unique users, 2 million... >>

BizReport | Ecommerce archives February 21, 2007

Websites benefit from turning customers into reviewers

E-tailers have been slow to incorporate customer reviews and ratings in their websites for fear of doing more damage than good, but new research shows, it can benefit business and increase sales.... >>

BizReport | Social Marketing February 12, 2007

Get Web 2.0 savvy with free AMA webcast

The growth of Web 2.0 and the associated social media tools such as blogs, wiki’s and RSS feeds demands a new level of understanding from marketers.... >>

BizReport | Trends & Ideas archives February 08, 2007

Hearst takes magazine sites wireless

Hearst Publications isn't just taking their magazines online, they are taking them wireless. The company has launched wireless, mobile websites for a number of their leading magazines and more wireless sites are on the way.... >>

BizReport | Internet January 11, 2007

Online Visitors Drawn To The Sun

The Sun, the UK's biggest selling daily newspaper, attracted a record number of visitors last year, with global readership gains equating to nearly as much as the UK population.... >>

BizReport | Internet September 11, 2006

Best of the Best to Discuss Issues Driving Internet Economy

The annual conference Web 2.0 which attracts delegates representing a ‘who is who on the internet', will take place in San Francisco over November 7-9. It will focus on emerging business and technology developments that utilize the Web as a... >>